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The RNLI is entering into an exciting new partnership with one of the UK's most beloved swim brands, Zoggs.

Zoggs kickboard, rubber ring and swimming goggles with RNLI branding displayed on a beach with waves coming in

Photo: Zoggs

Zoggs has teamed up with the RNLI to raise funds for the charity via the sale of co-branded swim products, including goggles, swim buoys and swim caps. Zoggs will also raise awareness of the RNLI's lifesaving work by sharing vital water safety messaging with their customers.

Zoggs champion the joy of swimming. By creating innovative, exciting and high-quality swimwear and swim equipment, Zoggs want to help people all over the world safely enjoy the freedom, fun and exhilaration of the water.

Tim Doran, National Water Safety Partner from the RNLI, said:

'This partnership with Zoggs is an exciting opportunity for the RNLI to get our safety messages seen and recognised by an even wider audience.'

'Using safe swimming equipment is important for anyone entering the water and with the rise in popularity in activities such as open water swimming, our co-branded products like swim buoys and swim caps are perfect for supporting people in these activities, as well as providing invaluable safety messages.'

'Support from Zoggs will also enable us to bring vital funds into the charity so we can continue saving lives at sea.'

Zoggs UK General Manager, Mark Hammersley, says:

'The main driver of our product innovation at Zoggs is to allow as many people as possible to enjoy the freedom, fun and exhilaration of the water. Safety in the water is key to fulfilling that enjoyment, and working in partnership with the RNLI allows Zoggs to support their fantastic water safety and life-saving work around the coast of the UK. This partnership will also help Zoggs develop new safe swimming products and communicate the key RNLI water safety messages to our consumers.'

Believing that everyone should be able to enjoy the water safely, this partnership with Zoggs is a great fit with the RNLI and our values. For more information visit: