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Lifeguard running into the sea

Be the brand behind every life saved

We are delighted to be offering a company the opportunity to join us on the beach as a sponsor of our national lifeguard service.

The RNLI offer unique and meaningful partnership opportunities, which allows companies to be aligned to a much-loved, heritage brand, that lives in the heart of coastal communities across the UK and Ireland. Our partnerships offer significant rights-holder opportunities, in an uncluttered marketing space, and gives companies the chance to be part of a purpose driven partnership, that works to deliver against predefined commercial goals.

As a charity independent of government, your support matters more than ever in meeting the costs of saving lives at sea. Our lifeguards provide a world class lifesaving service, but they need training, well-maintained equipment, kit and facilities. Your sponsorship of our service would support our lifesaving efforts, whilst giving you significant returns on your marketing investment.

What is on offer?

Take your brand to the frontline with this exclusive marketing space, boosted by both digital and traditional media and unique face-to-face engagement. Your brand will feature across our lifeguarding assets and you will be part of our lifesaving team.

117 Lives saved in 2022

24,000 Lives assisted in 2022

25M+ Number of beach visitors in 2022

240+ Number of RNLI lifeguarded beaches

Lifeguards sitting on a beach with member of the public sharing safety advice

Benefits to your brand

Your brand will feature across a range of highly visible assets and marketing collateral.

RNLI lifeguards regularly feature on social media, in print and digital news outlets, consumer magazines, broadcast TV and feature programmes. Plus, you’ll get rights-free use of premium lifeguard content, including breath-taking photography and selected rescue footage.

As the lead sponsor of the RNLI’s lifeguard service, your brand will receive a bespoke package to meet your organisation’s strategic objectives.

Rescue stories

Every year, lifeguards go to the rescue of thousands of people, and 1896 lives have been saved since the service began in 2000. Read the story of Vicky, who wouldn’t be here if it wasn’t for our lifeguards, and see just how important your support would be to the RNLI.

Where you can make a difference

We can’t save lives without your support. Together we will be a stronger force – lets form a lifesaving partnership that makes our beaches safer, whilst driving significant brand awareness.

Get involved! Email [email protected] to request a brochure and more information. 

Email us

Meet our lifeguards

Jo Thompson Lifeguard Supervisor
RNLI Lifeguard Supervisor Jo Thompson
'You've got to be able to make quick decisions that will save a person's life.'
Meet Jo
Arun Gray - Senior Lifeguard in Lincolshire
RNLI Senior Seasonal Lifeguard Arun Gray
'You have to be ready for anything as a lifeguard.'
Meet Arun
RNLI Lifeguard Georgia Laing in a lifeguard kit smiling at a sandy beach
RNLI Lifeguard Georgia Laing
'It's great to know that you're keeping people safe.'
Meet Georgia
RNLI Senior Lifeguard Zeph Palmer in a lifeguard tshirt smiling at a sandy beach
RNLI Senior Lifeguard Zeph Palmer
'I enjoy training, learning new skills and meeting people.'
Meet Zeph