Ford is proud to be the official vehicle supplier to the RNLI and is helping to keep beachgoers safe.
Ford is proud to be the official vehicle supplier to the RNLI. Most visible is the Ford Ranger which helps lifeguards patrol beaches up and down the UK.
As well as supplying vehicles, Ford is helping the RNLI keep people safe by amplifying our beach safety messages. In addition, Ford and their dealership networks are helping to generate vital funds to support our lifesaving work.
In 2020, Ford and the RNLI launched a new initiative called 'Tide Tracks' to help educate people on and raise awareness of key beach safety advice.
'Tide Tracks' used custom tyres to imprint and create key water safety messages across stretches of sand. Creating the messages was captured on camera and Ford produced a series of films to help the RNLI drive wider awareness about water safety guidance.
Watch the film below to find out more.