GJW Direct are supporting the RNLI through employee and customer fundraising. They will also be sharing important safety messaging to their 36,000 customers to assist the RNLI in reaching their target of halving preventable coastal drowning by 2024.
The RNLI has over 400 active volunteer Community Safety Officers who are specifically trained to provide safety advice on a wide range of topics. They run free Lifejacket Clinics at sailing clubs, youth groups and events around the country which include a lifejacket inspection and show owners how to carry out their own checks in between annual manufacturer services .The charity’s recent Lifejacket Clinics have found that more than 30% of lifejackets brought in for inspection would not have worked in an emergency. The relationship will see GJW Direct promoting the RNLI Lifejacket Clinics to its members, with GJW Direct also being present at some of the larger Lifejacket Clinics around the country.
Brian Robson, Community Safety Manager for the RNLI said, ‘This is a really important relationship for the RNLI and is the first time we have had an association of this type specific to one of our direct community safety initiatives. With over a third of lifejackets tested at our recent lifejacket clinics not suitable for use in an emergency, this new association with GJW Direct will help us to raise awareness amongst the boating community about our Lifejacket Clinics and the importance of regularly checking your lifejacket to ensure it will help you in an emergency.’
To find out more, please visit the GJW Direct website.
GJW is committed to making sure our customers and audience are fully aware of the importance of staying safe at sea, whether racing enthusiasts, leisure sailing, living on board a boat, or taking the family on a sailing holiday - everyone should know the basics of staying safe on and around water and maintaining their lifejacket(s) in full working order. The RNLI’s Respect the Water campaign plays a significant role in this, and we are very proud to be working in conjunction with the RNLI on this initiative.Lev Osman, Chief Executive Officer, GJW Direct[Quote Author Role]