A shared love of the water
dryrobe® has committed to a three-year partnership with the Royal National Lifeboat Institution (RNLI), which will see the original and world’s most advanced changing robe brand raise vital funds for the charity.
£1 from every adult and kids dryrobe® Advance, Towel dryrobe® and dryrobe® Dog product sold on the dryrobe® website will be donated in support of the RNLI.
Powered by their shared love of the water, dryrobe® and the RNLI have joined forces to deliver key water safety messaging and raise vital funds for charity. The partnership forms part of dryrobe’s® Warmth Project: a commitment to support coastal communities, protect the environment and promote wellbeing through outdoor activity alongside charity partners.
Every year, approximately 150 people lose their lives around the UK and Irish coasts. Through the partnership, dryrobe® will be sharing the RNLI’s important water safety messaging with a wider audience across their website and social media channels.
Established in 2012, dryrobe® was created by Gideon Bright, a South-West based designer. Inspired by a change robe his mum made for him when he was a teenager, and many experiences of undignified and cold car park changes after a surf, he produced the dryrobe® Advance - the world’s warmest and most versatile changing robe.
dryrobe® products are designed for people with a love of the sea and who take part in water sports such as outdoor swimming, surfing, and stand-up paddleboarding.
Gareth Morrison, RNLI Head of Water Safety, said:
‘We are delighted to enter into a new partnership with dryrobe. We see it as a natural coming together of two organisations who value the importance of the coast and enjoying what it has to offer. As we see a rise in popularity in activities such as open water dipping and swimming, the need to support this demographic with lifesaving information couldn't be greater. dryrobe’s support will enable us to reach even more people with our water safety messages and bring vital funds into the charity so we can continue saving lives at sea.
Everyone here at dryrobe® is excited to be partnering with the RNLI. Anyone with a connection to the water in this country knows that the work they do is as vital now as it was when the RNLI was formed nearly 200 years ago.