Special RNLI packs of Burts Snacks hand-cooked crisps are helping people to munch and learn.
Burts Snacks is supporting the RNLI through a new 2-year partnership. The Plymouth-based company is helping to fund and raise awareness of our lifesaving work, while sharing vital water safety advice with its customers.
Munch and learn
Through the partnership, Burts Snacks and the RNLI have created some special edition RNLI packs of hand-cooked crisps in two flavours - Sea Salt, and Sea Salt and Malt Vinegar - and in two sizes - 150g and 40g packs. The new packaging features the RNLI Float to Live message and a QR code which directs people to a new RNLI section of the Burts Snacks website where they can find out more about our charity and leave a charitable donation.
The RNLI-branded Burts Snacks hand-cooked crisps are available in hundreds of pubs, bars, cafes and other outlets around the UK and Ireland, including all Costa Coffee shops and RNLI shops in the south-west of England.
Currently one of the UK’s fastest growing snack brands, Burts has grown 300% in the last 5 years, with a large share of sales taking place throughout the busy summer months.
As a British family-owned brand, the company is incredibly proud of its heritage and success on the south-west coast of England, which makes our new partnership a perfect fit.
We are delighted to announce our partnership with the RNLI. It is an organisation which aligns closely with us as a business thanks to our geographical heritage and our love for the outdoors. We are very proud of our coastal roots, and we encourage people to appreciate everything the south-west coast of England has to offer with its fantastic food, rugged coastlines and amazing beaches. By supporting the RNLI, we hope to play a role in supporting local communities, ensuring people enjoy the summer safely, and enabling the RNLI to continue its fantastic job of saving lives at sea.