RNLI urge swimmers to stay safe this Christmas and New Year
For thousands of people along the coast, a festive dip in the sea is a Christmas tradition.
The best way to avoid cold water shock when taking part in a dip is to wear a wetsuit.
If this isn't possible, the RNLI encourages people to walk into the sea slowly and to stay in shallow water to allow your body to acclimatise to the cold water.
'Swimmers also need to be aware of large waves which can unexpectedly knock them off their feet.'
If you see someone else in trouble in the water, fight the instinct to go in yourself. Call 999 and ask for the Coastguard.
The RNLI has comprehensive advice on staying safe at the beach at https://rnli.org/safety/beach-safety
For more information please contact Adrian Don, Volunteer Lifeboat Press Officer, on 07834 731833
Notes to Editors
The RNLI has a wealth of water safety information available at https://rnli.org/safety
Key facts about the RNLI
The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 142,700 lives.
Learn more about the RNLI
For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.
Contacting the RNLI - public enquiries
Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.