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RNLI fundraiser Alex Ellis-Roswell reaches £50,000 and sets a new goal

Lifeboats News Release

Alex Ellis-Roswell’s 9,500 mile coastal walk of the UK, Ireland and Isle of Man today reached its latest fundraising target of £50,000 for the RNLI as he reached Kessock lifeboat station.

RNLI/Ian Thomson

Alex Ellis-Roswell at Kessock Lifeboat Station

Having been put up for the night previously in Cromarty, Alex set off mid morning making his way first through the coastal villages of Rosemarkie then Fortrose and Avoch before reaching Munlochy and finally making his way under the A9 and into the village of North Kessock. Arriving at Kessock lifeboat station just after 8pm where he was welcomed by the volunteer crew there.

As he left Cromarty in the morning his latest target of raising £50,000 was in sight. Offers of matching whatever was raised today as he walked along the roads towards Kessock were made so that the target could be reached.

Alex first started his journey on 3 August 2014 with an aim to raise as much money as possible for the RNLI, on what he anticipated would be a four-year project.

Alex from Margate in Kent has, so far, walked over 8,000 miles and soon smashed what became his first target of £10,000. His route sees him go clockwise around Britain and Ireland, including the Isle of Man, the Western and Northern Isles. As he left Wick lifeboat station and turned south, he described himself as being on the home straight despite still having 1,500 miles to walk.

After the passing of his father, Sir Raymond Ellis, at Christmas in 2013, Alex decided to walk the entire coast of Great Britain. He sold his business, gave up his flat and somewhat comfortable lifestyle, and set off on the journey of a lifetime. Before ill health, his father had spent much of his life dedicated to charity work and fundraising, which spurred Alex on to set himself a goal of raising £10,000 for the RNLI.

‘My dad’s ultimate stubbornness against what seemed to be a never ending cycle of illness, pain, operations and setbacks will always be a very personal inspiration to me’, said Alex, who has at times suffered with knee pain during his walk.

On reaching this latest target Alex said ‘I started off thinking about £10,000 then £20,000 then £50,000. I suppose reaching this target shows how well supported the RNLI is by the people, places and communities I’ve walked through, especially when for many people money is tight. The target now is £100,000. Any other target would seem a bit half-hearted, although this will be a really daunting target to reach’

Alex continued ‘I’ve got 6 months left to go down the east coast of Scotland, then England and through London. So I’m determined to see if the next target can be reached before I get home later this year’

After being fed and put up for the night by crew members from Kessock, Alex is making his way to Loch Ness lifeboat station and then onwards along the Moray coast to Buckie lifeboat station.

If you see Alex on your travels, with his yellow jacket, bulging backpack and RNLI collection tin, please give him your support, encouragement and even a donation.

You can follow Alex’s journey around the UK by visiting his Facebook page or donate by visiting


Notes to Editors

Alex is available for interview and pictures.

Media contacts:

Dan Holland, Volunteer Lifeboat Press Officer, RNLI Kessock, 07900 567 496

Richard Smith, RNLI Public Relations Manager for Scotland, 01738 642956, 07786 668903,

Henry Weaver, RNLI Press Officer for Scotland, 01738 642946, 07771 943026,

RNLI 24 hour Press Office, 01202 336789

RNLI/Ian Thomson

Alex Ellis-Roswell and RNLI Kessock volunteers

Key facts about the RNLI

The Royal National Lifeboat Institution is the charity that saves lives at sea. Our volunteers provide a 24-hour search and rescue service in the United Kingdom and Ireland from 238 lifeboat stations, including four along the River Thames and inland lifeboat stations at Loch Ness, Lough Derg, Enniskillen, Carrybridge and Lough Ree. Additionally the RNLI has more than 1,000 lifeguards on over 240 beaches around the UK and operates a specialist flood rescue team, which can respond anywhere across the UK and Ireland when inland flooding puts lives at risk.

The RNLI relies on public donations and legacies to maintain its rescue service. As a charity it is separate from, but works alongside, government-controlled and funded coastguard services. Since the RNLI was founded in 1824 our lifeboat crews and lifeguards have saved at least 140,000 lives. Volunteers make up 95% of the charity, including 4,600 volunteer lifeboat crew members and 3,000 volunteer shore crew. Additionally, tens of thousands of other dedicated volunteers raise funds and awareness, give safety advice, and help in our museums, shops and offices.

Learn more about the RNLI

For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.

Contacting the RNLI - public enquiries

Members of the public may contact the RNLI on 0300 300 9990 or by email.


The RNLI is a charity registered in England and Wales (209603) and Scotland (SC037736). Charity number 20003326 in the Republic of Ireland