Jayne George

Jayne is returning to the RNLI after an 11-year break. When she first joined the RNLI she was Managing Director of the Sales Company before she took over as Head of Regional Fundraising.

Jayne George, Fundraising Director

Photo: RNLI/Nathan Williams

Jayne George, Director of Fundraising, Marketing and Media

Director of Fundraising, Marketing and Media

Since leaving the RNLI 11 years ago, Jayne has been Director of Fundraising and Communications at Guide Dogs. Her achievements there have been to build a hugely successful senior team which achieved transformational and sustainable growth in voluntary and legacy income. In her most recent position as a consultant Jayne has worked internationally to advise charities and NGO’s on fundraising, marketing and campaign strategies.

Jayne is an experienced and successful charity leader in the UK and has held senior positions at Save the Children, The Children’s Society as well as here at the RNLI and at Guide Dogs. She volunteers as the Chair of Trustees for The Murray Parish Trust, a successful, small charity that has just closed its £2m appeal to build a new paediatric intensive care unit at Southampton Hospital. She also serves on the board of the Weldmar Hospice based in Dorchester.

Jayne is currently collaborating with senior fundraisers globally to design an international leadership programme specifically aimed at growing both the number of, and the capability of senior fundraisers, across the world.

She is an active and passionate volunteer and campaigner. She supports causes close to her heart and has completed several challenges to raise money and inspire others to do the same. When she was at the RNLI, both of her roles led her to work closely with our volunteers, experience that will stand her in good stead as she re-joins us in this new role.

Jayne lives with her husband, son and two teenage daughters in Bere Regis. To relax she sings, walks and practices yoga.