Find out how your brand can collaborate with the RNLI to promote your services, share lifesaving advice, and help save lives at sea.
Explore becoming a partner
Become an RNLI beach lifeguard corporate partner
Thousands of RNLI beach lifeguards will be patrolling and keeping people safe every summer. Your brand could be right there beside them, helping to support their lifesaving work.
Why become a corporate partner of RNLI beach lifeguards?
When you partner with the RNLI, you are putting your brand next to the much loved and respected lifesavers who keep tens of thousands of people safe every summer. Across over 240 beaches around the UK and Channel Islands, your support could see your brand on display right at the heart of the busy summer season.
Beachgoers will know that your company is helping to support RNLI beach lifeguards and keep them safe, so they can focus on having fun in the sun. There's no other opportunity like it that builds such a positive reputation for your brand.
What is on offer?
Take your brand to the front line with this exclusive marketing space, boosted by both digital and traditional media and unique face-to-face engagement. Your brand will feature across our lifeguarding assets and you will be part of our lifesaving team.
2,072 lives saved since 2001
17,068 people aided in 2024
2.3M+ preventative actions in 2o24
238 lifeguarded beaches
Ford case study: Brand integration with purpose
As the official vehicle of RNLI beach lifeguards, Ford's vehicles will be showcased in action on UK beaches – highlighting their performance, reliability, and relevance to real-life challenges. It’s an authentic way to build brand reputation, community engagement and to showcase market differentiation.
Yeti case study: Helping lifeguards stay hydrated
'Beaches are where we create some of our best outdoor memories with family and friends, and lifeguards make that possible,' says Bill Neff, Head of Marketing at YETI.
'We want to support those who keep us safe with products that will help them do their jobs.'
What are the benefits to my brand?
Your brand will feature across a range of highly visible assets and marketing collateral.
RNLI beach lifeguards regularly feature on social media, in print and digital news outlets, consumer magazines, broadcast TV and feature programmes. Plus, you’ll get rights-free use of premium lifeguard content, including breathtaking photography and selected rescue footage.
Be the power behind our rescues
Every year, RNLI beach lifeguards go to the rescue of thousands of people, and 2,072 lives have been saved since the service began in 2001. Read the story of Vicky, who wouldn’t be here if it wasn’t for our lifeguards, and see just how important your support would be to the RNLI.
Find other ways to support our lifeguards
Your kindness could help provide RNLI beach lifeguards with what they need to be ready to rescue.
Donate now
If you are heading to the coast, choose a lifeguarded beach. Find the nearest one you so you can stay safe and have fun at the coast this summer.
Find your nearest
The coast is a wonderful place to be, but the sea can be dangerous and unpredictable. If you’re heading to the coast, take a look at our advice and tips to help you have fun and stay safe.
Stay safe