The RNLI partners with Finisterre

The RNLI and Finisterre are launching a co-branded clothing collection this autumn in a new partnership.

RNLI and Finisterre branding on a stormy sea scene

Photo: Finisterre

The RNLI is excited to launch a new partnership with Finisterre this autumn, with a co-branded clothing collection which will see 10% of every sale from the range donated to our charity.

Who is Finisterre?

Born over a decade ago from the needs of hardy British surfers, Finisterre designs functional and sustainable products for those that share a love of the sea. 

Finisterre’s founder Tom Kay is also a volunteer Helm at the brand’s local lifeboat station in St. Agnes, a calling that has shaped the business since its early days. 

In 2018, Finisterre became the first outdoor clothing company in the UK to become B Corp certified, joining a global movement of like-minded businesses pushing for change with their guiding commitments to People, Environment and Product. 

What does the range look like?

Designed with sustainably sourced fabrics to provide long lasting protection, the collaboration uses colours inspired by the RNLI’s all-weather lifeboats. The navy and orange lifeboat features across the range, and lifeboat motifs are also stitched onto organic everyday basics including tees, jumpers, and hoodies.

Available for both men and women, the Finisterre + RNLI collection also includes maritime-inspired knitwear, and a technical fleece that features 100% recycled polyester and a wool-lined collar.

RNLI discount 

As an added bonus, RNLI volunteers and staff can take advantage of a 30% discount on everything in the collection! This discount will be available until the collection runs out, but there is limited stock so don’t miss out … 

This discount is just for RNLI volunteers and staff, so please don’t share it anywhere on social media or any other public forum.

Enter this code at the checkout to get the discount: RNLI21

Ordinary people doing extraordinary things

As part of the collaboration, Finisterre are sharing stories of four crew members from different backgrounds and day jobs who will feature on film, and on Finisterre’s social media channels every day this week. 

Finisterre spent time with all four crew members in their home towns, visiting their stations and finding out more about their everyday lives. The crew were also photographed wearing the collection, including maritime inspired knitwear, fleece jackets, t-shirts, sweatshirts, beanie hats and boot socks.

Founder Tom says:

‘With a shared love and passion for the sea, we are really excited to launch the RNLI + Finisterre collaboration. The limited-edition range brings together Finisterre’s innovative and sustainable fabric knowledge with the unique volunteer ethos of the RNLI, which is as strong today as it was 200 years ago. 

‘Personally, the collaboration means a lot, having been a volunteer on the St Agnes lifeboat crew now for nearly 20 years.’