Shop at Amazon

Shop with Amazon and help save lives at sea.


You can support the RNLI by using this link to do your shopping.

AmazonSmile is a simple and automatic way for you to support the RNLI every time you shop, and at no cost to you. When you shop through AmazonSmile the AmazonSmile Foundation will donate 0.5% of the purchase price of tens of millions of eligible products on Amazon. 

You can now support the RNLI on the Amazon shopping app, making your shopping experiences even smoother! 

How to use AmazonSmile on a web browser

Shopping on AmazonSmile is easy - simply go to AmazonSmile on your computer or mobile device and log in using your account.

If you’re yet to register an account, you can do so by clicking on the ‘Create your Amazon account’ button. Please note that you need to be using for the RNLI to be a listed charity, the RNLI won’t show if you use

Upon your first visit to AmazonSmile, you will need to select ‘RNLI’ in the list of charities before you begin shopping. If you’re already a user of AmazonSmile, you can easily switch your charity to the RNLI.

Once set up, remember to use the AmazonSmile link as your main shopping link! 

Your support helps power the RNLI

Thank you for helping keep our lifesaving service going.

Tell your friends and family about AmazonSmile so Amazon can donate as they shop too.


Shop with AmazonSmile

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