Shop at Amazon

Shop with Amazon and help save lives at sea.

AmazonSmile

You can support the RNLI by using this link to do your shopping.

AmazonSmile is a simple and automatic way for you to support the RNLI every time you shop, and at no cost to you. When you shop at smile.amazon.co.uk the AmazonSmile Foundation will donate 0.5% of the purchase price of tens of millions of eligible products on Amazon. 

You can now support the RNLI on the Amazon shopping app, making your shopping experiences even smoother! 

How to use AmazonSmile on a web browser

Shopping on AmazonSmile is easy - simply go to smile.amazon.co.uk on your computer or mobile device and log in using your Amazon.co.uk account.

If you’re yet to register an account, you can do so by clicking on the ‘Create your Amazon account’ button. Please note that you need to be using Amazon.co.uk for the RNLI to be a listed charity, the RNLI won’t show if you use Amazon.com.

Upon your first visit to AmazonSmile, you will need to select ‘RNLI’ in the list of charities before you begin shopping. If you’re already a user of AmazonSmile, you can easily switch your charity to the RNLI.

Once set up, remember to use smile.amazon.co.uk as your main shopping link! 

Your support helps power the RNLI

Thank you for helping keep our lifesaving service going.

Tell your friends and family about AmazonSmile so Amazon can donate as they shop too.

 

Bring the crew home safe this Christmas

Volunteer lifeboat crews are busier than ever. The risks they face are greater. The costs to keep them safe are rising. But income is falling. Can they and their families count on your kindness this Christmas?