Norfolk anglers reeled in a bumper catch of whiting - and netted more than £600 for the charity that saves lives at sea.
Some 30 hopefuls attended the Phil Bird Memorial Match in aid of the RNLI on Heacham Beach on Saturday, 2 November.
Tiny lights twinkled on the rod tips as anglers from as far afield as Lincolnshire and Cambridgeshire baited up and cast their lines as dusk fell.
And while bites were slow to start with, things soon picked up after the tide turned, with 346 whiting and a single dab paying a brief visit to the beach to be measured before being returned to the sea.
Top rod on the night was Henry Randell, with 528 points (25 fish), second was Simon Easey with 508 points (21 fish), while John Spalton came third with 460 points (23 fish).
The match was fished in memory of Phil Bird, a keen local sea angler, bait digger and manager of Birds Coaches, who passed away at the age of 49 in 2005.
Organiser Charlie Needham - whose dad Geoff is one of the longest serving volunteers at Hunstanton RNLI - was pleased by the turn-out and the amount raised from entry fees, a raffle and donations which came to £666.
'Phil was a family friend and a top bloke who was taken from us far too soon almost 20 years ago, bait digger, fisherman, family man extraordinaire and an all round, genuine nice bloke,' said Charlie.
'All fishermen should support the RNLI. You never know when you might need them.'
Phil's sister Sue Collison and family members were on the beach as the whistle went to start the match.
'It's lovely we've got such a good turn-out for Phil,' said Sue.
She added her late brother was a faithful supporter of the RNLI, while a collection at his funeral also benefitted the charity's lifesaving work.
Mike Gould, acting lifeboat operations manager at Hunstanton RNLI, said: 'Congratulations to the winners and thanks to everyone who turned out for such a great effort.
'The money raised will help us keep on saving lives at sea.'
Editor's notes
Hunstanton is one of the busiest lifeboat stations in Norfolk.
Its volunteers operate both the inshore lifeboat Spirit of West Norfolk and search and rescue hovercraft
Hunstanton Flyer from their base on Sea Lane.
Like more than 200 RNLI stations around the coast of the UK and Ireland, the crew's lifesaving work could not be possible without the kindness of supporters who raise funds, make donations or leave a legacy to the charity.
RNLI media contacts
For more information call Chris Bishop, Hunstanton RNLI volunteer Deputy Lifeboat Press Officer on 07584 147219, Clare Hopps, RNLI Regional Communications Manager, North and East on 07824 518641, or the RNLI Press Office on 01202 336789.
Key facts about the RNLI
The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 146,000 lives.
Learn more about the RNLI
For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.
Contacting the RNLI - public enquiries
Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.