Young supporters hit the beach with their buckets and spades for Hunstanton RNLI's annual sandcastle competition.
More than 100 took part in the much-loved seaside showdown close to the volunteer lifeboat station.
They shrugged off stormy skies and dug in to help raise funds for the charity that saves lives at sea.
There prizes from the station shop for the first, second and third in three age groups from tots to teens.
Judge Derek Greening, chair of organisers Hunstanton Lifeboat Guild said: 'The standard was excellent, we had a lot of adults helping as well.
'It was lovely to see so many families out on the beach enjoying themselves.'
Station Visits Officer Kate Craven said: 'I was delighted by the community spirit and public affection for the RNLI, our station and what it does.
'It was heart-warming.'
Notes for editors
We have obtained written parental consent for all children pictured.
Picture captions of set-ups use first names only.
Please credit Chris Bishop/Hunstanton RNLI.
Hunstanton's volunteer RNLI station is one of the busiest in Norfolk.
It operates both an Atlantic 85 inshore lifeboat, Spirit of West Norfolk and the hovercraft Hunstanton Flyer.
The station on Sea Lane has welcomed more than 11,000 visitors this year, including more than 1,000 children from 15 schools.
All have learned key messages about water safety, as well as being given an insight into the running of the station.
RNLI media contacts
For more information please call Chris Bishop, Hunstanton RNLI volunteer Deputy Lifeboat Press Officer on 07584 147219 or Clare Hopps, Regional Media Officer on 07824 518641.
Key facts about the RNLI
The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 142,700 lives.
Learn more about the RNLI
For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.
Contacting the RNLI - public enquiries
Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.