Wirral RNLI fundraiser awarded British Empire Medal in New Year Honours

Lifeboats News Release

The Chair of the Hoylake and West Kirby RNLI Fundraising Branch has been recognised in The Queen’s New Year Honours with the British Empire Medal (BEM).

Hoylake RNLI/Siân Holmes

Carole Jackson is the driving force behind Hoylake and West Kirby Lifeboat Open Day
Carole Jackson has volunteered as a fundraiser with the Royal National Lifeboat Institution (RNLI) and the wider community for 50 years. She has been the driving force behind the Hoylake and West Kirby Lifeboat Open Day, which has become a popular annual fixture in the Wirral calendar, bringing together the local community and regularly drawing in crowds of thousands of people from across the country.

Over £1,500,000 has been raised for the RNLI since Carole joined the Wirral-based branch. With her at the helm, the branch has delivered in excess of £430,000. In 2019 alone, Hoylake and West Kirby Lifeboat Open Day raised over £20,000 for the lifesaving charity.

Carole said: ‘I am delighted and honoured to receive the BEM. It is a real testament to all of the hard work of the fundraising volunteers at Hoylake and West Kirby RNLI.’

‘Our Lifeboat Open Day and all of our other local fundraising activities are a big team effort and I would like to thank everyone for their dedication. From bucket collections to souvenir sales, we are proud that we are helping the RNLI to continue its vital work saving lives at sea.’

Hoylake RNLI Coxswain Andy Dodd said: ‘We're absolutely delighted that Carole Jackson is to receive a BEM in the New Year Honours. Her commitment to both Hoylake and West Kirby RNLI lifeboats over the last 50 years has been remarkable.’

‘Her organising of fundraising events is second to none and we have her to thank for our annual Lifeboat Open Day, which brings thousands of people to Hoylake to learn about and support the RNLI's work each year. As a lifeboat crew, we are in awe of her unwavering dedication and we would like to congratulate her on this fantastic achievement.’

RNLI media contacts

For more information please contact:
  • Dan Whiteley, Deputy Lifeboat Press Officer on 07799 851 316 or email [email protected]
  • Eleri Roberts, RNLI Regional Media Officer on 07771941390 or email [email protected]
  • RNLI Public Relations on 01202 336789


The Hoylake and West Kirby RNLI Fundraising Branch has raised over £430,000 since Carole became Chair

Key facts about the RNLI

The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 142,700 lives.

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Contacting the RNLI - public enquiries

Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.