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New bar promises UK's widest range of hand-sourced bottled water

Lifeboats News Release

The perils of our much loved coastline will be brought to life next week, at the launch of London’s newest drinking destination – The Bottle, boasting the UK’s largest range of hand-sourced bottled water, all of it straight from the sea.

Pop-up bar The Bottle is being opened next week (Thursday 8 - Saturday 10 September) at Pop Brixton to promote the Royal National Lifeboat Institution’s (RNLI) H2Only fundraising challenge, as well as the courage (‘bottle’) of the charity’s volunteer lifeboat crews. The Bottle will showcase 10 different regional varietals of sea water, and every bottle tells a story of a well-loved British or Irish coastal location, and how its water can kill.

Each looks refreshing at first glance but the description and tasting notes highlight the dangerous and often life threatening potential contained inside. All of the water has been sourced from popular shorelines the length and breadth of the UK and Ireland - the same water the RNLI’s volunteer lifeboat crew members save lives from every day, with 7,973 people rescued last year.

Of course, the bottled sea water won’t actually be available to drink. Instead, free bottles of mineral water will be handed out to help people kick start their commitment to stay on the water to help the RNLI stay on the water. Sign up to the challenge at and give up the drinks you love for 10 days to raise vital funds for the RNLI.

“It’s a striking way to catch the eye of young Londoners and interest them in the challenge,” explained Neil Withers, Thames Operations Manager at the RNLI. “It’s also a way for us to showcase the bottle – the courage – of our volunteer lifeboat crew members who brave extreme conditions day-in day-out and rescue an average 22 people per day.

“Londoners may not be aware that the RNLI has lifeboat stations on the Thames, not just on the coast. In fact, Tower Lifeboat Station at Victoria Embankment in the heart of London is our busiest station. Last year, lifeboat crew at Tower launched 465 times, rescuing 90 people and saving 15 lives. It costs around £460,000 a day to run the RNLI’s lifesaving service across the UK and Ireland, so the H2Only challenge is a great way to raise vital funds.”

The H2Only challenge runs from Tuesday 13 September to Friday 23 September. For more information, or to sign-up to take on the H2Only challenge, visit


Media contacts

Please contact the H2Only press team at / 020 7025 6613 for further information and images.

Key facts about the RNLI

The Royal National Lifeboat Institution is the charity that saves lives at sea. Our volunteers provide a 24-hour search and rescue service in the United Kingdom and Ireland from 238 lifeboat stations, including four along the River Thames and inland lifeboat stations at Loch Ness, Lough Derg, Enniskillen, Carrybridge and Lough Ree. Additionally the RNLI has more than 1,000 lifeguards on over 240 beaches around the UK and operates a specialist flood rescue team, which can respond anywhere across the UK and Ireland when inland flooding puts lives at risk.

The RNLI relies on public donations and legacies to maintain its rescue service. As a charity it is separate from, but works alongside, government-controlled and funded coastguard services. Since the RNLI was founded in 1824 our lifeboat crews and lifeguards have saved at least 140,000 lives. Volunteers make up 95% of the charity, including 4,600 volunteer lifeboat crew members and 3,000 volunteer shore crew. Additionally, tens of thousands of other dedicated volunteers raise funds and awareness, give safety advice, and help in our museums, shops and offices.

Learn more about the RNLI

For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.

Contacting the RNLI - public enquiries

Members of the public may contact the RNLI on 0300 300 9990 or by email.


The RNLI is a charity registered in England and Wales (209603) and Scotland (SC037736). Charity number 20003326 in the Republic of Ireland