Euro 2016 fans urged not to ‘drown their sorrows’ by RNLI London Lifeboats
Euro 2016 fans flocking to bars and pubs along the River Thames in London have been urged not to ‘drown their sorrows’ as part the Royal National Lifeboat Institution’s (RNLI) Respect the Water safety campaign, launched today (June 9).
Adam Robson, RNLI Community Incident Reduction Manager for London, said: ‘Respect the Water is targeted at men, particularly those aged 16 to 39, who are most likely to get into danger* or take unnecessary risks by the Thames. Pubs will likely be packed with fans drinking and enjoying the matches with their mates. Our concern is what happens afterwards, win or lose. After a few pints, a dip in the river to cool off can feel tempting but you could end up drowning more than your sorrows.
‘People need to treat the water with respect – it’s powerful and unpredictable. Cold water is a real killer. People often don’t realise the River Thames is cold enough to trigger cold water shock. You’ll start gasping uncontrollably, which can draw water into your lungs and cause you to drown in minutes. The coldness also numbs you, leaving you helpless and unable to swim or shout for help.
‘We want everyone to enjoy the River Thames this summer, as thousands of people do each year, however too many people get into trouble after taking unnecessary risks.
In London alone last year, RNLI London Lifeboat crews at Teddington, Chiswick and Tower (next to Waterloo Bridge) rescued 245 people and saved 19 lives.
Alcohol and high spirits are just two of the dangers highlighted by Respect the Water. Whether you’re walking by the River Thames or visiting the seaside, educating yourself about local dangers and tide times could save your life.
Just this week a group of 34 London school children and two adults had a lucky escape when they became trapped between a rising tide and dangerous cliffs prone to rock falls, on the coast near Dover. Three RNLI lifeboats along with a Coastguard helicopter and rescue team plucked the group to safety during a late night rescue.
Around half of the people who die at the coast each year never planned to enter the water. Of the 168 deaths last year, over half (52%) did not intend to get wet – people taking part in activities such as coastal walking, running, climbing or angling. In fact, coastal walking and running accounted for over one-fifth (21%) of last year’s coastal deaths.
With this in mind, Adam urged Londoners planning to visit the seaside this summer to take care. He added: ‘The fact that more than half of the people who die at the coast each year never planned to enter the water suggests people are also not taking enough care along the coastline itself. We’re warning people to.
• stay away from cliff edges, particularly where there is slippery, unstable or uneven ground
• stick to marked paths and keep an eye on the water – watch out for unexpected waves which can catch you out and sweep you into the water. – watch out for unexpected waves which can catch you out and sweep you into the water.
• If you’re visiting a beach please use a lifeguarded beach and always swim between the red and yellow flags.
‘If you’re planning to get into the water be aware that, even if it looks calm on the surface, there can be strong rip currents beneath the surface, which can quickly drag you out to sea. The sea is powerful and can catch out even the strongest and most experienced swimmers.’
The Respect the Water campaign will run throughout the summer across a number of media formats including cinema, outdoor, radio, online, and, for the first time, on catch-up TV channels.
The charity is asking people to visit rnli.org/RespectTheWater where they will find information on how to stay safe.
Notes to editors
* The campaign is targeted at adult men, who account for most incidents. Last year saw an increase in the number of men losing their lives at the coast. Between 2011 and 2014 men have accounted for three-quarters (75%) of coastal deaths but, in 2015, this increased to 84%
RNLI media contacts
For more information, contact Tim Ash, RNLI Public Relations Manager south east and London, on 07785 296252 / Tim_Ash@rnli.org.uk or James Oxley, RNLI Press Officer south east and London, on 07786 668825 / James_Oxley@rnli.org.uk.
Key facts about the RNLI
The Royal National Lifeboat Institution is the charity that saves lives at sea. Our volunteers provide a 24-hour search and rescue service in the United Kingdom and Ireland from 238 lifeboat stations, including four along the River Thames and inland lifeboat stations at Loch Ness, Lough Derg, Enniskillen and Lough Ree. Additionally the RNLI has more than 1,000 lifeguards on over 240 beaches around the UK and operates a specialist flood rescue team, which can respond anywhere across the UK and Ireland when inland flooding puts lives at risk.
The RNLI relies on public donations and legacies to maintain its rescue service. As a charity it is separate from, but works alongside, government-controlled and funded coastguard services. Since the RNLI was founded in 1824 our lifeboat crews and lifeguards have saved at least 140,000 lives. Volunteers make up 95% of the charity, including 4,600 volunteer lifeboat crew members and 3,000 volunteer shore crew. Additionally, tens of thousands of other dedicated volunteers raise funds and awareness, give safety advice, and help in our museums, shops and offices.
Learn more about the RNLI
Contacting the RNLI - public enquiries
Members of the public may contact the RNLI on 0300 300 9990 or by email.
The RNLI is a charity registered in England and Wales (209603) and Scotland (SC037736). Charity number 20003326 in the Republic of Ireland