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Five crew members swap their safety helmets for Santa hats while standing on the beach at low tide and looking towards the camera.

RNLI Christmas adverts to help you feel festive

Photo: Callum Robinson

While you’re celebrating with your family this Christmas – and perhaps reviewing the latest John Lewis advert as you tuck into a mince pie or two – spare a thought for lifeboat crews all around the UK and Ireland. They’ll be on call – ready to make a dash to save the life of a stranger. 

Here are some of our best Christmas adverts to get you in the festive mood.

At home for Christmas

This little gem of a Christmas ad from 2022 features people talking about their rescues. Listen to these heartfelt thank yous from grateful souls who are still here today, making Christmas memories, because of kind supporters like you. 

A bedtime story

Featuring real RNLI lifesavers, this Christmas ad tells a very different kind of bedtime story. One of courage at sea and sacrifice at home. RNLI volunteers are ready to rescue 24 hours a day, 365 days a year – even at Christmas. They will drop everything to save the life of a stranger. Even if it means leaving their family behind on Christmas Day. But it's your support that means they are ready to rescue whenever the call comes in.

Bubbles and baubles

This sweet Christmas advert from 2021 features a socially distanced moment in time filmed by Poole Lifeboat Station volunteers. Can you spot Father Christmas?

Sprouts not shouts

First shown in 2019, and filmed on location at Lyme Regis Lifeboat Station, this heart-warming festive film follows Crew Member Georgia Robson. While preparing Christmas dinner, her pager sounds and she has to drop everything and leave her family behind to race to the station.

You can help crews return safely to their families from every shout by remembering them this Christmas.

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