RNLI offers safety advice as lifeguard patrols reduce across the North West

This Sunday (7 September 2025) marks the end of the peak season for RNLI lifeguards in the North West and the charity is offering lifesaving safety advice to people visiting the coast during the autumn and winter months.

RNLI lifeguards will no longer be patrolling at Southport, Ainsdale and Formby after Sunday 7 September. West Kirby, Moreton, Harrison Drive, The Plateaux and New Brighton will continue to be patrolled on weekends only until Sunday 28 September. Crosby is patrolled 365 days a year.

Chris Cousens RNLI Water Safety Lead for the region said:

‘As the season finishes for RNLI lifeguards in the North West, we’re asking people to continue to take care and know how to stay safe at the coast.

‘When you visit a beach outside of the lifeguard season, we recommend going into the water with someone else - having someone with you means they can help you or get help in the event of an emergency. Take note of the safety signage at the entrance to the beach which will warn of the local risks and hazards. If possible, speak to someone who knows the area who might be able to provide advice and explain any dangers.

‘Always check the weather conditions and tide times and consider your capabilities. If in doubt – it is better to stay out of the water.

‘Always carry a means of contact such as a mobile phone, if you get into trouble or see anyone else in difficulty call 999 or 112 and ask for the Coastguard.

‘We’re aware that cold water dipping in the autumn and winter is becoming increasingly popular. We advise avoiding doing this alone – it’s safer and more fun to go with someone.

‘As we get further into the winter months and the water temperature continues to drop. Enter the water slowly to acclimatise to the temperature and avoid cold water shock. Wearing a wetsuit will keep you warmer. Make sure you do not stay in the water for too long and that you have means of warming up afterwards.

‘Be seen by wearing a brightly coloured swim cap or using a tow float.

‘If you get into trouble in the water, Float to Live. Tilt your head back with ears submerged and try to relax and control your breathing. Use your hands to help you stay afloat and then call for help or swim to safety if you can.’

The upcoming months bring harsher conditions that can pose greater risk to those visiting the beach. Bigger waves and stronger winds increase the likelihood and strength of rip currents.

Should you find yourself stuck in a rip current:

- Don’t try to swim against it or you’ll get exhausted.
- If you can stand, wade don’t swim.
- If you can, swim parallel to the shore until free of the rip and then head for shore.
- Always raise your hand and shout for help.

RNLI Float to Live advice:

• Tilt your head back, submerging your ears
• Relax and control your breathing
• Move your hands and legs around to help you stay afloat
• Your legs may sink, that’s ok – we all float differently
• Practice swimming at a supervised location like a swimming pool.

Despite the coming absence of RNLI lifeguards on the beaches, the RNLI would like to remind the public that RNLI lifeboats are a 24-hour search and rescue service with 238 stations situated around the British Isles. When you call 999 and ask for the Coastguard, they dispatch the nearest lifeboat which will come to your aid.

Key facts about the RNLI

The RNLI is the charity that saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 146,700 lives.

Learn more about the RNLI

For more information please visit the RNLI website or Facebook, TikTok and YouTube. News releases, videos and photos are available on the News Centre.

Contacting the RNLI - public enquiries

Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.