Volunteers at Hunstanton RNLI were paged at 5pm on Sunday 25 May, to reports of two adults and two children in difficulty.
The station's shore team quickly prepared fast inshore lifeboat Spirit of West Norfolk, ready for her four-strong crew to launch.
The boat was quickly away near the top of the tide, making her way east from the lifeboat station towards Gore Point, off Holme, where a fast flowing tidal gully can rapidly flood, leaving people who venture out beyond it trapped.
Two adults and two children were quickly located with assistance from HM Coastguard and picked up by the lifeboat.
The party, none of whom were injured, were then brought safely back to shore.
The lifeboat was then washed down, refuelled and made ready for her next service.
Editor's Notes
Hunstanton lifeboat station operates the fast inshore lifeboat Spirit of West Norfolk and the search and rescue hovercraft
Hunstanton Flyer.
Like more than 200 RNLI crews around the coast of the UK and Ireland, their lifesaving work would not be possible without the kindness of those who donate to the charity that saves lives at sea.
RNLI media contacts
For more information call Chris Bishop, Hunstanton RNLI volunteer Deputy Lifeboat Press Officer on 07584 147219 or Clare Hopps, RNLI Regional Communications Manager, North and East on 07824 518641 or contact the RNLI Press Office on 01202 336789.
Key facts about the RNLI
The RNLI is the charity that saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 146,700 lives.