Volunteers at Hunstanton RNLI were paged at 5pm on Saturday, 12 July, to reports of people in danger off Brancaster.
The alarm was raised by National Coastwatch Institution, whose volunteers saw five adults, three children and a dog near the notorious Wreck Sands as the fast-flowing tide turned.
Hovercraft Hunstanton Flyer was quickly on her way, with three crew on board.
After picking up the group, the crew conveyed them safely ashore before returning to station.
The craft was then washed down and refuelled ready for its next service.
Editor's Notes
Hunstanton lifeboat station operates the fast inshore lifeboat Spirit of West Norfolk and the search and rescue hovercraft
Hunstanton Flyer.
Like more than 200 RNLI crews around the coast of the UK and Ireland, their lifesaving work would not be possible without the kindness of those who donate to the charity that saves lives at sea.
RNLI Image
Picture of RNLI hovercraft Hunstanton Flyer, which was used in the rescue attached.
Please note terms and conditions and credit RNLI/Chris Bishop.
RNLI media contacts
For more information call Chris Bishop, Hunstanton RNLI volunteer Deputy Lifeboat Press Officer on 07584 147219 or the RNLI Press Office on 01202 336789.
Key facts about the RNLI
The RNLI is the charity that saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 146,700 lives.