Volunteers at Hunstanton RNLI were paged just after 5pm to reports a woman was trapped on a sandbank as the tide was coming in.
RNLI hovercraft Hunstanton Flyer was quickly on her way to the scene at Gore Point, between Old Hunstanton and Holme next the Sea, with three crew on board.
After locating the woman with assistance from coastguards, the crew brought her on board the craft.
They then saw a man and woman on the point who did not realise they had been cut off, who were also picked up before all three were landed safely ashore.
The hovercraft then returned to station, where she was washed down, refuelled and made ready for service.
RNLI Picture captions
Picture of RNLI hovercraft Hunstanton Flyer attached for download, which should be credited RNLI/Chris Bishop.
Notes to Editors
Hunstanton is one of the busiest lifeboat stations in Norfolk, which is one of just four around the UK coast which operates a search and rescue hovercraft.
The nimble craft can cross areas of shallow water, mud and sandbanks which are inaccessible to other vessels.
RNLI Media Contacts
For more information call Chris Bishop, Hunstanton RNLI volunteer Deputy Lifeboat Press Officer on 07584 147219 or Clare Hopps, RNLI Regional Communications Manager, North and East on 07824 518641 or contact the RNLI Press Office on 01202 336789.
Key facts about the RNLI
The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 146,000 lives.