Peterhead RNLI’s social media team shines a spotlight on local lifesavers

Peterhead RNLI social media team introduced the series to showcase the volunteers who are making saving lives at sea possible. The campaign highlights the stories, roles, and motivations of volunteer crew members and all of the stations volunteers, bringing supporters closer to the station’s work.

So far the series has introduced 30 of Peterhead RNLI’s volunteers, through regular posts on Facebook and Instagram, followers can learn more about the people behind the lifeboat. Why they volunteer, what their roles involve, and the teamwork that keeps the charity’s lifeboat running. The initiative has already gained strong engagement from the community helping to raise awareness of the RNLI’s lifesaving mission.

While many recognise the role of the charity’s volunteer lifeboat crew, the RNLI relies on a wide range of volunteers, including shore crew, fundraisers, family support workers and press officers. By highlighting these different roles, the campaign aims to showcase that anyone with a passion for saving lives at sea can get involved.

Gary Culkin, Peterhead RNLI Lifeboat Operations Manager says: ‘The ‘Meet the Crew’ series has been a fantastic way to boost Peterhead RNLI’s profile, attracting engagement not only from the local community but also from a much wider audience. It has also highlighted the many opportunities available within the RNLI.’

To follow the series and support Peterhead RNLI, visit them via

Facebook: https://facebook.com/peterhead.lifeboat

Instagram: https://instagram.com/rnli_peterhead

Notes to editors

· Peterhead lifeboat station has been operating since 1865. To learn more about the lifeboat station go to: https://rnli.org/find-my-nearest/lifeboat-stations/peterhead-lifeboat-station

RNLI media contacts

Sarah Weir, Lifeboat Press Officer, [email protected]

Natasha Rushby, RNLI Regional Communications Manager for Scotland, 07826 900639, [email protected]

Martin Macnamara, RNLI Regional Communications Lead for Scotland, 07920 365929, [email protected]

RNLI Press Office, 01202 336789

Key facts about the RNLI

The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 146,000 lives.

Learn more about the RNLI

For more information please visit the RNLI website or Facebook, X, TikTok and YouTube. News releases, videos and photos are available on the News Centre.

Contacting the RNLI - public enquiries

Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.