RNLI announces multi-year partnership with YETI

YETI is honoured to announce its new partnership with the RNLI, providing its premium Rambler bottles and cups to the charity's lifeguards at beaches across the UK.

In addition to providing lifeguards with its premium drinkware, YETI will also be offering RNLI Tundra coolers and Silo Water Coolers to ensure their drinking water remains icy cold throughout the warm summer days. This not only ensures lifeguards’ will have adequate hydration as they patrol the beaches, but it also helps reduce their use of single-use plastic while on duty.

YETI will also be providing support for the RNLI’s fundraising activities throughout the year.

At peak season RNLI lifeguards operate on 240 beaches across the UK and Channel Islands, in 2023 lifeguards saved 86 lives, responded to 14,213 incidents and aided 20,000 people. Some of their duties include carrying out water rescues to those in difficulty, administering first aid and reuniting lost children with their families.

One of the lifeguard’s key roles is preventing incidents from happening in the first place – lifeguards spend their patrols speaking to the public about how to enjoy a safe day at the beach and what to do if they find themselves in trouble. They will also designate an area of the beach each day using their red and yellow flags which is deemed as the safest place to swim.

Peter Dawes, RNLI Lifeguard Operations Manager, said:

‘We are excited to announce our new partnership with YETI, which will ensure our lifeguards are kept hydrated, and able to carry out their vital lifesaving role on beaches across the UK. As a charity we rely on the support of others, so we are grateful for YETI providing products for our lifeguards but also sharing our water safety messages to their audience.

“For anyone planning a trip to the coast this summer we would advise staying safe in the sun by using sun protection and staying hydrated, visiting one of our lifeguarded beaches and speaking to our lifeguards about how to enjoy a safe day at the coast.”

“Beaches are where we create some of our best outdoor memories with family and friends, and lifeguards make that possible,” said Bill Neff, Head of Marketing at YETI. “We want to support those who keep us safe with products that will help them do their jobs.”

YETI’s premium products are built for the wild and designed for any adventure. Their drinkware comes in a variety of styles and sizes, perfect for any hydration need – from your morning coffee, afternoon water break or evening cocktail.

The RNLI is urging anyone visiting the coast this summer to make sure they keep themselves and their families safe by following their beach safety advice:

• Visit a lifeguarded beach and swim between the red and yellow flags.  
• Check the weather forecast, tide times and read local hazard signage to understand local risks.  
• Keep a close eye on your family – on the beach and in the water – don’t allow your family to swim alone.  
• If you fall into the water unexpectedly, FLOAT TO LIVE. Fight your instinct to thrash around, lean back, extend your arms and legs, and float.  
• In an emergency dial 999 and ask for the Coastguard.  

Find your nearest lifeguarded beach at rnli.org/find-my-nearest/lifeguarded-beaches.

For more information on RNLI, visit RNLI.org. For details about YETI, visit uk.YETI.com

About YETI Holdings, Inc.

Headquartered in Austin, Texas, YETI is a global designer, retailer and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes our customers. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit www.YETI.com.

Key facts about the RNLI

The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 142,700 lives.

Learn more about the RNLI

For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.

Contacting the RNLI - public enquiries

Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.