dryrobe® partners with the RNLI to raise vital funds for water safety

The Royal National Lifeboat Institution (RNLI) has today announced a brand new partnership with dryrobe®,which will see the original and most advanced changing robe manufacturer donate £100,000 annually over the course of the next three years to the charity.

£1 from every adult and kids dryrobe® Advance, Towel dryrobe® and dryrobe® Dog product sold on the dryrobe® website will be donated in support of the RNLI.

The RNLI is a charity dedicated to saving lives at sea. Their 24/7 volunteer lifeboat service and seasonal lifeguard patrols rescue those in trouble in the water and provide a reassuring presence along our coasts. They rely on voluntary donations and legacies from individuals and organisations like dryrobe® to maintain its service.

Powered by their shared love of the water, dryrobe® and the RNLI have joined forces to deliver key water safety messaging and raise vital funds for the charity. The partnership forms part of dryrobe’s® Warmth Project: a commitment to support coastal communities, protect the environment and promote wellbeing through outdoor activity alongside charity partners.

Every year, approximately 150 people lose their lives around the UK and Irish coasts. Through the partnership, dryrobe® will be sharing the RNLI’s important water safety messaging with a wider audience across their website and social media channels. dryrobe® products are designed for people with a love of the sea and who take part in water sports such as outdoor swimming, surfing, and stand-up paddleboarding.

dryrobe^® founder Gideon Bright commented: “Everyone here at dryrobe® is excited to be partnering with the RNLI. Anyone with a connection to the water in this country knows that the work they do is as vital now as it was when the RNLI was formed nearly 200 years ago.

“We are proud to be raising money to support the incredible work they do and amplify their important water safety advice. This partnership truly brings together our shared love of the sea.”

Gareth Morrison, RNLI Head of Water Safety, said:

“We are delighted to enter into a new partnership with dryrobe®. We see it as a natural coming together of two organisations who value the importance of the coast and enjoying what it has to offer.

“As we see a rise in popularity in activities such as open water dipping and swimming, the need to support this demographic with lifesaving information couldn’t be greater.

“dryrobe®’s support will enable us to reach even more people with our water safety messages and bring vital funds into the charity so we can continue saving lives at sea.”

For more information about dryrobe® visit www.dryrobe.com

ENDS

For media enquiries please contact:

dryrobe® - [email protected]

RNLI – [email protected]

Key facts about the RNLI

The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 146,000 lives.

Learn more about the RNLI

For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.

Contacting the RNLI - public enquiries

Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.