Recruitment opens for RNLI fundraising ambassadors for Pembrokeshire

Lifeguards News Release

Applications are now open for this season to become one of the Royal National Lifeboat Institution’s (RNLI) face-to-face fundraisers in Pembrokeshire.


Our face-to-face ambassadors out on one of our beaches

This vital role is both local and accommodate and includes sharing safety messages and encouraging new supporters to sign up and donate to the lifesaving charity.

The RNLI’s face-to-face fundraisers work around the coast and at events across the UK and Ireland. The Pembrokeshire opportunity will give you the chance to work RNLI Lifeguard patrolled beaches, lifeboat stations, events and private sites from Carmarthenshire across the West Coast to Pembrokeshire and North to Ceredigion . This year, the lifesaving charity is looking to recruit around 220 face-to-face fundraisers across the UK, with part-time, full-time, seasonal and year-round opportunities available.

A role within the face-to-face fundraising team offers flexible working in some great locations, with fundraisers receiving competitive rates of pay whilst developing valuable skills for life. If you are dynamic, engaging and have great interpersonal skills, this could be the role for you – acting as an ambassador for the RNLI and helping to save lives at sea, whether by delivering lifesaving safety messaging to help people enjoy the beach safely, or inspiring new supporters to donate to the charity.

Beth Lee, South & West Wales Face-to-Face Fundraising Manager at the RNLI, said: ‘Our face-to-face fundraiser roles are the perfect fit for anyone who is friendly, energetic and able to talk to anyone. It really is a vital role, sharing safety advice with thousands of beach visitors every summer, as well as inspiring them to support our work with a donation.

‘We provide full, high-quality training to make sure that all our fundraisers feel confident and capable of being a lifesaving ambassador. I’d encourage anyone, no matter what career you are considering, to take up the challenge and apply for a face-to-face fundraising role.’

RNLI face-to-face fundraising vacancies are available across the UK and Ireland with a range of hours from part- to full-time. To apply or find out more information, visit

RNLI media contacts

For more information contact Scott Dixon, RNLI Media Engagement Placement on 07890 066217 or email [email protected] Alternatively contact Eleri Roberts, RNLI Regional Media Officer on 07771 941390 / [email protected]

Key facts about the RNLI

The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 142,700 lives.

Learn more about the RNLI

For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.

Contacting the RNLI - public enquiries

Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.