Burts doubles RNLI donation due to success of limited-edition crisp flavour
Phenomenal sales of Burts’ Prawn Cocktail flavour allow snack maker to donate £20,000 to lifeboat charity.
Award-winning Devon-based snack maker, Burts Chips, has announced it will be doubling its initial donation to charity partner the Royal National Lifeboat Institution (RNLI), after the success of sales from its limited-edition Prawn Cocktail flavour that was launched earlier this year.
The special edition flavour, that’s made with care in Devon, outperformed its original trajectory and has done so well with consumers that Burts has doubled its initial donation to the RNLI and will now be giving the South West headquartered charity £20,000 towards the crucial work they do in saving lives at sea.
Commenting on the success, Dave McNulty, CEO of Burts Snacks said: “Caring about our community and charities close to our heart is something that is extremely important to us at Burts. That’s why this incredible achievement has been made all the better by being able to donate more to the RNLI, a charity that do fantastic work in keeping our coastlines safe.
McNulty continued: “Creating the Prawn Cocktail flavour was a daunting challenge as it’s much-loved classic flavour, but the response from customers has been remarkable. We hope to keep on innovating and creating authentic flavours with local suppliers and growers and continue fundraise for the RNI, building on the success of what we’ve already achieved.”
The pack, featuring a design in collaboration with the lifeboat charity, was newly available in April this year in both 40g and 150g sized bags, to co-inside with its second year of partnership.
Holly Young, RNLI Partnerships Manager, said:
‘We are very grateful for Burt’s support, the money they have raised through sales will go towards helping us continue saving lives at sea. It’s through donations that we can provide our lifesavers with the training, equipment and facilities they need to help those in difficulty.
‘We look forward to continuing to work with Burts, raising more money and delivering water safety messages to more people through our partnership.’
Key facts about the RNLI
The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 142,700 lives.
Learn more about the RNLI
For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.
Contacting the RNLI - public enquiries
Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.