Finisterre launch collaboration with RNLI

Lifeboats News Release

Supporting and honouring the courageous volunteers from the UK and Ireland who selflessly give up their time to keep our coastlines and inland waterways safe; Finisterre are proud to launch their partnership with the Royal National Lifeboat Institution (RNLI).

Finisterre have launched a co-branded clothing collection of which, 10% of every sale from the range will be donated to the charity.

As part of the collaboration, Finisterre will share the land-to-sea stories of 4 crew members, telling the stories of seemingly ordinary people doing extraordinary things. Finisterre invite you to discover the camaraderie, inclusivity, and togetherness inside the RNLI.

Crew members Mali Parry-Jones, Emily Hague, Josh Owens and Peter Doyle each come from different backgrounds and day jobs, but all are on-call to save lives in different corners of the UK.

An episode of the brand’s popular ‘Hell or High Water’ podcast unearths stories from these crew members who share Finisterre’s love and respect for the sea.*

Protecting hundreds of communities around the UK and Ireland through their 24-hour search and rescue service, few people better understand the integral role that the RNLI plays than Finisterre founder Tom Kay.

His work and learnings as a helm at Finisterre's local lifeboat station in St Agnes has shaped the business since it’s early days and has only continued to inspire a deeper love for the sea amongst its employees.

'With a shared love and passion for the sea, we are really excited to launch the RNLI + Finisterre collaboration,' he said.

'The limited edition range brings together Finisterre’s innovative and sustainable fabric knowledge with the unique volunteer ethos of the RNLI, which is as strong today as it was almost 200 years ago. Personally, the collaboration means a lot, having been a volunteer on the St Agnes lifeboat crew now for nearly 20 years.'

Designed with sustainably sourced fabrics to provide long lasting protection, the collaboration notably uses colours inspired by the RNLI’s iconic all-weather lifeboats. Big and bright, the sight of a navy and orange lifeboat on the horizon has given hope to many and features across the range. Lifeboat motifs are also elegantly stitched onto organic everyday basics including tees, jumpers, and hoodies.

Available for both men and women, the Finisterre + RNLI collection also includes maritime inspired knitwear, heralding back to the traditional uniform of the first rescuers to put themselves on the frontline. The collection also features the RNLI Goodwin Fleece (RRP £125), a modernization of the brand’s original technical fleece that features 100% recycled polyester and a wool lined collar. A true match for any weather that arrives onto the shores of the UK and Ireland.

A collaboration that respects Finisterre’s founding commitments to people, product, and the environment. For further information & imagery on the Finisterre + RNLI collection please contact:

*To listen to the latest RNLI themed episode of Finisterre’s ‘Hell or High Water’ podcast please visit -

Anstruther volunteer crew member Emily Hague wearing RNLI and Finisterre clothing

Finisterre/Mike Guest

Anstruther volunteer crew member Emily Hague in RNLI and Finisterre clothing

Key facts about the RNLI

The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 142,700 lives.

Learn more about the RNLI

For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.

Contacting the RNLI - public enquiries

Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.