RNLI volunteer fronts new TV appeal

Lifeboats News Release

A new national TV advert has today (17 May) been released by the Royal National Lifeboat Institution (RNLI) and is fronted by an RNLI lifesaver.

Holly, 39, who is a volunteer crew member for the RNLI at Chiswick, is the face of the new RNLI advert which will air on digital TV channels from today. The new commercial is appealing for supporters to sign up and donate after what has been a very difficult 12 months for the lifesaving charity.

The advert features dramatic, real-life rescue footage and shows the impact of RNLI lifesavers as loved ones are saved and emotionally reunited with family and friends.

On screen, Holly said: ‘When the pager goes off, I don’t know who will need rescuing…… it could be someone you love, and when we get that call, we’ll answer it.’

Last year, RNLI lifeboats launched 8,239 times assisting 8,374 people saving 239 lives. RNLI lifeguards were just as busy on the beaches keeping people safe, aiding 25,172 people saving 110 lives.

After a year like no other, and with the RNLI expecting one of their busiest summers ever, Holly is appealing to supporters to donate just £3 a month, or whatever they can. By donating, RNLI lifesavers like Holly will be able to get the right training and be provided the best kit when they head out in all weathers to save others 24/7.

RNLI/Harrison Bates

RNLI volunteer, Holly

Key facts about the RNLI

The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 142,700 lives.

Learn more about the RNLI

For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.

Contacting the RNLI - public enquiries

Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.