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Could you be a lifesaver? RNLI seeks shop volunteers in Beer

Lifeboats News Release

With the RNLI gearing up for a very busy summer in Devon, the team is looking for a Volunteer Shop Manager and Shop Volunteers in Beer to help the charity raise vital funds at this beautiful beach location.

RNLI shop in Beer


RNLI shop in Beer

The lifesaving charity is looking for a volunteer shop manager to run the RNLI shop in its prime location at the top of Beer beach, with stunning views out to sea. The Shop Manager is an important role in which you would be recruiting and coordinating other volunteers, training them in operating the till and card machine, and championing the RNLI. Shop volunteers interact with customers, provide a high level of customer service, and ensure that the shop is a friendly and welcoming place.

Multiple Covid lockdowns has meant that shops had to close for much of the past year, this marks an exciting time to join the team as plans have been made to ensure all RNLI shops are Covid-secure and are ready to welcome back customers.

Altogether, RNLI shops around the country attract almost 1 million visitors every year, selling an excellent range of products from jam to clothing, and key rings to model boats, all to raise vital funds for our volunteer crew members and lifeguards to save lives at sea.

We are expecting our shops to be particularly popular this year due to the predicted boom in staycations and people enjoying days out at the coast.

Gemma Baker, RNLI Community Manager, said:

‘Our shops are incredibly important to the RNLI. Not only do they raise much needed funds for lifesaving, they are also at the heart of coastal communities. Volunteering as a manager in our shops is a vital role and every conversation our volunteers have with customers contributes to lifesaving by raising money, sharing water safety knowledge or inspiring the next generation of lifeboat crew.’

‘We’re looking for enthusiastic people who are good communicators, happy to work in a team environment and willing to be proactive within the local community. Anyone interested in finding out more should apply online by visiting’

RNLI contacts

For more information, please contact Gemma Baker, RNLI Community Manager on [email protected]

RNLI online

For more information on the RNLI please visit News releases and other media resources, including RSS feeds, downloadable photos and video, are available at the RNLI Press Centre

RNLI shop in Beer


Inside the RNLI shop in Beer
RNLI shop in Beer


RNLI shop in Beer has the beach as it's backdrop

Key facts about the RNLI

The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 142,700 lives.

Learn more about the RNLI

For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.

Contacting the RNLI - public enquiries

Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.