Peak season begins for RNLI Lifeguards in East Sussex
Beaches along the East Sussex coast will see an increase in the lifeguard service from Saturday 10 July as the RNLI Lifeguards begin their peak season.
The RNLI are predicting this summer to be one of the busiest ever, after an increase in ‘staycations’.
Towns such as Hastings, Bexhill-on-sea and Camber are key tourism hotspots and are expected to have thousands of visitors over the summer holidays.
Peak season for the RNLI lifeguards begins on Saturday 10 July, with beaches seeing a lifeguard patrol seven days a week on all RNLI patrolled beaches.
This summer you will see RNLI lifeguards on the following beaches: Camber Central, Camber West, Bexhill-on-sea, Hastings Pelham, Hastings Pier and Marina – St Leonard’s.
All beaches will operate a lifeguard service from 10am – 6pm daily.
To help people prepare for a beach trip this summer, the RNLI and HM Coastguard have launched their new Beach Safety campaign.
The key safety advice is:
- Visit a lifeguarded beach & swim between the red and yellow flags
- If you get into trouble Float to Live – lie on your back and relax, resisting the urge to thrash about
- Call 999 in an emergency and ask for the Coastguard
Guy Addington, Regional Water Safety Lead (South East) says:
‘We are in the lead up to a very busy summer and our key priority is to keep people safe at the beaches. If you plan to go to a beach this summer, we ask that you choose a lifeguarded beach so that our lifeguards can assist you if you were to get into trouble in the water.’
‘Each lifeguarded beach will have red and yellow flags which indicate where is the best place to swim and also ensures you are in good view of the lifeguards. We ask that you swim in the area between these red and yellow flags to keep yourself in as safe a position as possible.’
‘We advise that you do not use inflatable toys at the beach as these are designed for pools and are not designed to be used in areas where tide and winds can sweep you out to sea in seconds.’
‘The RNLI lifeguards are there to give guidance and advise the public on how best to enjoy the beach in a safe manner. If any doubt when at the seaside, check in at your local lifeguard hut, where the lifeguards will be on hand to help.’
For further information on the beach safety campaign visit: RNLI.org/BeachUK2021
A full list of RNLI lifeguarded beaches can be found here: rnli.org/find-my-nearest/lifeguarded-beaches
RNLI media contacts
For more information please telephone Sarah Beck, Media Engagement Placement on 07929 673280 or Sarah_Beck@rnli.org.uk or Paul Dunt, Regional Media Officer on 07785 296252 or Paul_Dunt@rnli.org.uk or contact the RNLI Press Office on 01202 336789.
Key facts about the RNLI
The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates over 238 lifeboat stations in the UK and Ireland and, in a normal year, more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 142,700 lives.