Triple award win for RNLI water safety content

Lifeboats News Release

The Royal National Lifeboat Institution (RNLI) Water Safety Team, in partnership with Hopscotch Consulting and Inspired Films, has received three industry awards in recognition of its vital water safety content.

Crew member holding a blanket around a young girl

RNLI/Hopscotch Consulting/Inspired Films

The teams scooped up three industry awards, praising their water safety content, including Most Innovative or Creative Use of Content from The Drum Awards 2021, the Silver Award for Script at the EVCOM 2021 London Live and Film Awards and the Silver Award for Fundraising (Non-Profit) at the Cannes Corporate Media and TV awards.

The series of Water Safety Decision Making videos includes testimony from RNLI rescuee Evan Crisp who was caught in a rip current, advice from RNLI lifeguards and volunteer crew members.

The series of videos were intended to help educators bring water safety into the classroom and feel supported in doing so. Shot from the point of view of a child at various ages, the series of videos asks viewers to pause, think and assess the situation before taking action when near the water.

RNLI National Water Safety Education Partner, Sam Johnson, said: ‘Our water safety education work is vital in helping families and children enjoy the water safely. We are absolutely delighted to receive these awards after months of hard work and dedication.

‘It’s been a real honour to partner with Hopscotch Consulting and Inspired Films and the results are truly incredible.’

In the UK, drowning is the third most common form of accidental death in children. The RNLI’s water safety education is vital in helping to combat tragic incidents in the water.

Notes to editors
  • The RNLI’s Water Safety Team focus on working with local communities and partners to share key water safety advice to help in the RNLI’s mission to save every one.
  • To find out more about the RNLI water safety advice and resources, please visit
About Hopscotch
Hopscotch is the leading social impact agency specialising in education. We create award-winning social purpose, marketing and education campaigns that reach, engage and inspire young people and their families. We deliver impact, behaviour change, and educational excellence, as well as transforming the lives of young people. Our clients include The Gatsby Foundation, GSK, Kellogg’s, Network Rail, Microsoft and BUPA. Visit for more info.

About Inspired Films
Inspired Films is a multi-award-winning, full-service content creation agency, delivering brand defining content for clients in multiple sectors across the globe, with extensive experience and expertise in charity and not-for-profit. Working with the very best creative talent, we craft incredible visual narratives and inspiring campaigns that engage, force the conversation and really make a difference. Our clients include Barnardo’s, NHS, Alzheimer’s Society and Merck. Visit to find out more

Key facts about the RNLI

The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 142,700 lives.

Learn more about the RNLI

For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.

Contacting the RNLI - public enquiries

Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.