Frontline Coffee raise over £6,000 for the RNLI with the ‘Morning Rescue’ blend

Lifeboats News Release

An online coffee charity founded by firefighters for frontline workers has raised more than £6,000 to help the RNLI save lives at sea.

Frontline Coffee

The Morning Rescue blend in aid of the RNLI

Frontline Coffee was set up by Matt Broxton and Tom Taylor in 2018 and took off during the UK national lockdown in March.

Their mission is to raise money for frontline charities and this summer the organisation made its first donation of £6,087 to the RNLI whose volunteer crews have remained on call 24/7 throughout the pandemic.

Matt and Tom hand-picked the coffee beans to match the exact taste the pair were looking for and it is now manufactured on a grand scale in the south west of England.

The organisation even introduced its own special blend for the RNLI called ‘Morning Rescue’, described as a classic Italian espresso taste offering a chocolate aftertaste.

From lifeguard patrols on beaches to responding to fishing vessels in distress at sea, donations power the charity’s lifesaving service. When the public purchase Frontline Coffee’s Morning Rescue blend, £3.00 per 500g bag is donated.

Ellie Walker, RNLI Community Manager, said:

‘Our ability to fundraise has been hit in these challenging times, during lockdown our RNLI shops had to close and our usual face-to-face fundraising and events couldn’t take place.

‘We are so grateful to have had the support of Frontline Coffee over the past year, and want to say thank you to the public who help save lives by sitting down to a cup of their ‘Morning Rescue’ coffee.’

To purchase ‘Morning Rescue’ coffee and support the RNLI, visit the Frontline Coffee website.

Notes to editors

Key facts about the RNLI

The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 142,700 lives.

Learn more about the RNLI

For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.

Contacting the RNLI - public enquiries

Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.