Enthusiastic Sheringham shop volunteers set for a positive 2020

Lifeboats News Release

Sheringham RNLI shop volunteers named as one of the top retail arms in the country

RNLI/Chris Taylor

Sheringham RNLI shop managers pictured inside their High Street shop with RNLI branded products.

The enthusiastic RNLI volunteers from both the Sheringham shops are in a celebratory mood to start 2020. Despite the downward trend in High Street shop sales nationally, the retail arm of the RNLI in Sheringham is bucking the trend and is leading the way with sales.

By the end of 2019, both the Sheringham High street and Station shops were declared as one of the top four retail arms in the country, alongside Tenby, Whitby and Poole.

This is particularly amazing as the High Street shop faced challenges as visitor numbers were down, and the forecast for sales was not good. It is with great thanks to our loyal customers,dedicated volunteers and the extraordinary spirit of Sheringham locals that this success has been achieved.

Sheringham Lifeboat Operations Manage, Brian Farrow, said: 'The success of our Lifeboat Shops in our small town of Sheringham is entirely due to the consistent hard work of our volunteers, led by the two shop managers. It is so fantastic to see their hard work has paid off.

RNLI/Chris Taylor

Sheringham RNLI shop managers pictured outside the High Street shop

RNLI/Chris Taylor

Sheringham RNLI shop managers pictured outside the High Street shop

Key facts about the RNLI

The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates over 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 142,700 lives.

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