The seafront shop is now stocking a unique range of products featuring the local all-weather lifeboat.
Shop volunteer Malcolm Taylor was delighted when the team at RNLI headquarters were so impressed with his photographs that they approved them for use on official merchandise.
Malcolm is a keen RNLI supporter and volunteer at Walton and Frinton and has taken many photographs of the lifeboats at the station.
Having been a stalwart of the volunteer shop team for many years Malcolm thought it was time that the local lifeboat was represented on some of the items they were selling. Malcolm's photographs and ideas were submitted to the RNLI Support Centre in Poole for approval and now the finished products are available in the shop on The Parade in Walton-on-the-Naze.
As well as a mug and a fridge magnet showing an action shot of the Walton and Frinton Lifeboat,
Irene Muriel Rees there is also a postcard featuring all the lifeboats on the Tendring Peninsular.
Taken at the annual meet up when crews from Walton and Frinton, Harwich and Clacton RNLI get together for a Sunday morning coffee around Christmas, an event which gives enthusiasts a rare opportunity to see four different classes of lifeboat in one place. The postcard shows all five boats in the Walton lifeboat berth.
Volunteer Souvenir Secretary and shop manager Terry Butti said: 'Malcolm's photographs are always of the highest quality and we are delighted that this range has been approved. Malcolm is a stalwart of the shop and can always be relied upon to step in if I need help. This is a lovely thing for him.'
The shop, next to the lifeboat station, is open every day from 11am until 4pm.
RNLI Media contacts
For more information please telephone Miranda Rayner, Walton and Frinton RNLI volunteer Lifeboat Press Officer on 07799691852 or Miranda_Rayner@rnli.org.uk
Or Dale Steggles, Walton and Frinton RNLI Deputy Press Officer on 07540802302 or
Key facts about the RNLI
The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates over 238 lifeboat stations in the UK and Ireland and, in a normal year, more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 142,700 lives.
Learn more about the RNLI
For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.
Contacting the RNLI - public enquiries
Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.