Statement from Jayne George, RNLI Fundraising Director
The RNLI is facing some major challenges. We’re busier than ever but people are still dying and we’re facing a shortfall in funds. We need to take action to reduce our costs and raise more income so we can get back to living within our means and maintain our vital lifesaving service.
From Thursday 3 October 2019, we’ll be moving to a Legitimate Interest-based approach to marketing and communications, which is fully compliant with data protection regulations and is in line with the approach taken by many other major charities.
We’ve always been transparent about our approach to opt-in and are committed to sharing what we’re doing with others. We understand that this is a significant change, but we must take action to meet the challenges that the RNLI is facing today.
Key facts about the RNLI
The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates over 238 lifeboat stations in the UK and Ireland and, in a normal year, more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 142,700 lives.