Join this Dorset Reindeer Run and help RNLI lifeboat crews fight a Perfect Storm

Lifeboats News Release

The RNLI is asking people in Dorset to get on their running shoes this December and take part in a Christmas tradition that will help save lives at sea all throughout the year.

Photo of three past participants in the Reindeer Run.


The Reindeer Run is a great way to support your RNLI volunteer lifeboat crew.

On Sunday 1 December the charity will be holding its annual Reindeer Run at Moors Valley Country Park where it’s hoped hundreds of people will don a pair of antlers and join its mascots Rookie the Reindeer and Stormy Stan to raise funds for the charity.

This year’s run is more important than ever as the RNLI’s lifeboats are responding to more calls for help than ever, more money is needed to train crews and buy equipment, but income has gone down. It’s the Perfect Storm and means lifeboat crews are facing their toughest Christmas ever.

In taking part runners will be also doing their bit to show support for another RNLI tradition that takes place every Christmas. As volunteer crews at the charity’s 238 lifeboat stations sit down to enjoy Christmas Dinner, some always have their festive celebrations cut short as their pagers sound and they leave friends and family and head out to sea.

But now there’s a chance to do your bit to help – and you won’t miss any of the celebrations. Indeed, the sight of hundreds of runners dressed as reindeers is likely to put a smile on everyone’s faces in the run up to the big day.

The event opens at 9.30am and there is a choice of 10k or 5k fund runs and even a 1k Santa Saunter that’s perfect for the little ones to take part in. All those participating will receive a free RNLI Reindeer Run T-shirt and medal. Runners, who must register and buy tickets for the event in advance, are encouraged to raise sponsorship which will go directly to saving lives.

‘The Reindeer Run is more important than ever this year,’ said Poole Lifeboat volunteer crew member Dave Riley. ‘We always have to be ready in case the pagers go at Christmas, but it’s a big boost to know the Reindeer runners have been giving their support at this busy time of year to help ensure we can launch’.

‘It can be hard on our family and friends if we disappear halfway through Christmas dinner, but the sea and the dangers it can bring never takes a holiday, so nor can we,’ he explained, adding that members of the Poole lifeboat crew were also hoping to take part in the run.

There will be prizes for the first woman and first man to cross the finish line in the 10k and 5k runs and also spot prizes for fancy dress.

There will also be the chance to win dinner, bed and breakfast for up to four people at the RNLI College in Poole. This prize will be awarded to the person who raises the highest value of donations for the RNLI through JustGiving as a participant of our Reindeer Run events in 2019 at Moors Valley, Stansted Park and Southsea.

To register for the event go to:

Attached photos: RNLI Reindeer runs in previous years have attracted large entries of runners donning festive antlers.

For Editors:

The RNLI Reindeer Run takes part at Moors Valley Country Park, Horton Road, Ashley Heath BH24 2ET from 9.30am to 2pm on Sunday 1 December. In addition to the entry fee, we encourage all participants to raise a minimum of £50 sponsorship money to help the RNLI continue to save lives at sea.

If you have any questions about this event please contact your local Reindeer Run team at

Race times: 5K race starts at 10am, 10K run starts at 10.30am, 1K Santa Saunter starts at 11am. Pre-registration is essential and entries will not be accepted on the day. Fancy dress is encouraged.

Moors Valley is 10 miles north of Bournemouth. It’s signposted from the Ashley Heath roundabout at the junction of the A31 and A338, between Ringwood and St Leonards.

Due to the rural nature of the location, some satellite navigation systems and route planners may not be accurate when using the postcode. Please cross-reference with a map. Car parking is available at Moors Valley.

To find out more about the RNLI’s Perfect Storm campaign go to

RNLI Media contacts

  • Paul Dunt, Regional Media Officer (South East), 0207 6207426, 07785 296252

  • For enquiries outside normal business hours, contact the RNLI duty press officer on 01202 336789

Photo of two past participants in an RNLI Reindeer Run.


RNLI volunteer lifeboat crews are facing a Perfect Storm this Christmas and you can help them by taking part in a Reindeer Run.

Key facts about the RNLI

The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 142,700 lives.

Learn more about the RNLI

For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.

Contacting the RNLI - public enquiries

Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.