Mablethorpe RNLI crew assist casualties on beach

Lifeboats News Release

On the evening of Saturday 29 June, crew from Mablethorpe RNLI lifeboat station launched their D class lifeboat in response to a report of people in trouble in the water.

The Royal National Lifeboat Institution (RNLI) in Mablethorpe acted swiftly in response to the report.

The lifeboat was stood down en route, however the team assisted casualties on the beach alongside colleagues from the Coastguard and the East Midlands Ambulance Service (EMAS).

A concerned parent had entered the water on hearing his children shouting for help. Unfortunately the parent was unable to swim and consequently found himself in difficulty.

The parent and two young boys were treated on the beach for cuts and bruises and they had also swallowed water.

Writing on Social Media a family member said: ‘We are OK and unbelievably grateful for all the services that attended to us…’

The RNLI launched its national drowning prevention campaign Respect the Water in May 2019, urging the public to take action and follow this potentially lifesaving advice if they find themselves in trouble in cold water:

  • Fight your instinct to swim hard or thrash about – this can lead to breathing in water and drowning
  • Instead, relax and FLOAT on your back, until you have gained control of your breathing

Nick Ayers, RNLI Community Safety Partner says: ‘For those planning to go into the water, the best way to enjoy it safely is to choose a lifeguarded beach and swim between the red and yellow flags – the area most closely monitored by the lifeguards. And if you see someone else in danger in the water at the coast, fight your instinct to go in and try to rescue them yourself, instead call 999 or 112 and ask for the Coastguard.’

For more information on this campaign visit On Social Media search #FloatToLive #RespectTheWater

RNLI media contacts

For more information, please contact RNLI Volunteer Lifeboat Press Officer, Debbie Kendrick on 07504 713092 or by email

Key facts about the RNLI

The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 142,700 lives.

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Contacting the RNLI - public enquiries

Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.