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RNLI launches appeal to fund 2018 lifeguard season on Cromer beaches

Lifeboats News Release

The Royal National Lifeboat Institution has launched an appeal to fund the cost of providing its ‘gold standard’ lifeguard service on Cromer’s beaches in the 2018 summer season.

The 2017 RNLI Norfolk lifeguard team

RNLI/Sam Kendrick

The 2017 RNLI Norfolk lifeguard team

The charity that saves lives at sea has operated lifeguards at two beaches in Cromer for many years, but this is the first time it has launched a dedicated public appeal to fund the service.

RNLI lifeguards receive world class training and equipment, are taught a variety of life-saving techniques and have advanced first aid skills and a detailed knowledge of the local risks and hazards at each of the beaches they patrol.

Clad in their distinctive red and yellow uniforms, RNLI lifeguards took nearly 10,000 preventative actions during the 2016 summer season at Cromer, advising people about dangers, encouraging swimmers to stay between the yellow and red flags, helping reunite lost children with their parents and providing first aid to people.

Now, in the wake of statistics showing nearly 80,000 people visited Cromer’s beaches in 2016, the RNLI aims to raise £32,000 to train and equip lifeguards.

Sam Kendrick – RNLI Lifeguard Supervisor said: ‘Cromer has a beautiful beach enjoyed by so many people in the local community and beyond. The RNLI is fortunate to enjoy huge support from the public, but we are keen to fund next year’s service in advance, hence we are launching this public appeal.

‘Our lifeguards are highly skilled and undergo a rigorous programme of training so they are ready to help prevent incidents and to respond rapidly if people get into difficulty in the water. A key part of their work is prevention, so they will be asking people to respect the water and will be offering advice on how to stay safe by learning about currents, tides and other local dangers.’

Ben Long, RNLI Community Fundraising Manager, said: ‘RNLI lifeguards are often the first people on the scene when things go wrong, they receive first class training and equipment which enables them to save lives at sea – none of this would be possible without help from the public.’

To find out more about the RNLI’s lifeguard service, or to donate to the appeal, visit or contact Ben Long – Community Fundraising Manager on 07557 191872,

RNLI media contacts

  • Tim Ash, RNLI Public Relations Manager (London/East/South East) on 0207 6207426, 07785 296252
  • Paul Dunt, RNLI Press Officer (London/East/South East) on 0207 6207416, 07786 668825,
  • For enquiries outside normal business hours, contact the RNLI duty press officer on 01202 336789
RNLI Lifeguard Supervisor, Sam Kendrick


RNLI Lifeguard Supervisor, Sam Kendrick

Key facts about the RNLI

The Royal National Lifeboat Institution is the charity that saves lives at sea. Our volunteers provide a 24-hour search and rescue service in the United Kingdom and Ireland from 238 lifeboat stations, including four along the River Thames and inland lifeboat stations at Loch Ness, Lough Derg, Enniskillen, Carrybridge and Lough Ree. Additionally the RNLI has more than 1,000 lifeguards on over 240 beaches around the UK and operates a specialist flood rescue team, which can respond anywhere across the UK and Ireland when inland flooding puts lives at risk.

The RNLI relies on public donations and legacies to maintain its rescue service. As a charity it is separate from, but works alongside, government-controlled and funded coastguard services. Since the RNLI was founded in 1824 our lifeboat crews and lifeguards have saved at least 140,000 lives. Volunteers make up 95% of the charity, including 4,600 volunteer lifeboat crew members and 3,000 volunteer shore crew. Additionally, tens of thousands of other dedicated volunteers raise funds and awareness, give safety advice, and help in our museums, shops and offices.

Learn more about the RNLI

For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.

Contacting the RNLI - public enquiries

Members of the public may contact the RNLI on 0300 300 9990 or by email.


The RNLI is a charity registered in England and Wales (209603) and Scotland (SC037736). Charity number 20003326 in the Republic of Ireland