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RNLI lifeguards receive a £5,000 boost towards lifesaving work in North Devon

Lifeguards News Release

RNLI lifeguards in North Devon have received a generous donation to help expand their lifesaving service in the local community. J&J Wilson’s Nisa Supermarket at Ruda Holiday Park has donated £5,000 to lifeguards at Croyde Beach.

RNLI lifeguards provide patrols at Croyde Beach from Easter until the end of October. The RNLI has been working with local communities to help improve safety cover in coastal areas outside of lifeguarding hours, which includes creating access to rescue boards and first aid kits for trained lifesavers.

The donation will be used towards provision of lifesaving equipment and an extension of patrol hours during the busy school holiday period as part of the RNLI Community Lifesaving initiative.

Derrick Lloyd, Managing Director of J&J Wilson Supermarkets, said: ‘We chose the RNLI because we feel it is relevant as all of our shops are in holiday parks around the coast in England, Wales and Scotland.

‘Croyde is a very popular beach with holidaymakers and we are pleased our donation will be used to further safety cover in the area.

‘This will be the third £5,000 cheque we have donated to the RNLI, with others going to Hunstanton RNLI and Porthcawl RNLI.’

The donation was raised through the Nisa MADL (Making A Difference Locally) charity which helps independently run local stores to add value to their communities.

Vaughan Lawson, RNLI Lifeguard Supervisor in North Devon, said: ‘We are extremely grateful for the boost to our lifeguarding service at Croyde and thank Nisa Supermarket at Ruda Holiday Park for choosing to support the RNLI.

‘This generous donation will help to fund more lifesaving equipment at the beach and improve safety cover outside the lifeguard patrol hours of 10am to 6pm.’

Notes to editors
• Photo shows: Area Manager JJ Wilson and Nisa Supermarkets, Mick Coates, Ruda Holiday Park representative, Peter Miller, RNLI Lifeguard Supervisor, Vaughan Lawson and Senior Croyde RNLI Lifeguard, Josh Simpson.
• More information about Nisa MADL charity can be found here.

RNLI media contacts
For further information, please contact either Chlӧe Smith, RNLI Press Officer, on 07920 818807 or email or Emma Haines, RNLI Public Relations Manager, on 07786 668847 or email

Key facts about the RNLI

The Royal National Lifeboat Institution is the charity that saves lives at sea. Our volunteers provide a 24-hour search and rescue service in the United Kingdom and Ireland from 238 lifeboat stations, including four along the River Thames and inland lifeboat stations at Loch Ness, Lough Derg, Enniskillen, Carrybridge and Lough Ree. Additionally the RNLI has more than 1,000 lifeguards on over 240 beaches around the UK and operates a specialist flood rescue team, which can respond anywhere across the UK and Ireland when inland flooding puts lives at risk.

The RNLI relies on public donations and legacies to maintain its rescue service. As a charity it is separate from, but works alongside, government-controlled and funded coastguard services. Since the RNLI was founded in 1824 our lifeboat crews and lifeguards have saved at least 140,000 lives. Volunteers make up 95% of the charity, including 4,600 volunteer lifeboat crew members and 3,000 volunteer shore crew. Additionally, tens of thousands of other dedicated volunteers raise funds and awareness, give safety advice, and help in our museums, shops and offices.

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The RNLI is a charity registered in England and Wales (209603) and Scotland (SC037736). Charity number 20003326 in the Republic of Ireland