‘There are no guns and there’s no violence’

Less shoot ’em up, more round ’em up – why the RNLI’s new video game is a refreshing departure.

In an era in which children and young people are more likely to tap away on small screens rather than gather around the TV, how can the RNLI achieve the 'Blue Peter effect' that once planted a seed of support?

To help the charity reach a new generation, the RNLI has been working with a video games developer to produce an exciting mobile and tablet app: Storm Force Rescue. Players will be able to become lifeguards and lifeboat crew, rescuing people and learning safety tips along the way. In this episode of 200 Voices, we hear from the Head of Studio at Amuzo games, Nick Roberts, who explains how and why the game has been created.