Our strategy

Working together with partners and communities, we aim to educate, influence, supervise and rescue those at risk from drowning.
Working together: lifeboat crew member and lifeguard help a swimmer to shore.

Photo: RNLI / Nigel Millard

Working together: lifeboat crew member and lifeguard help a swimmer to shore.
See our purpose, vision and values
Group shot of RNLI crew members
Our philosophy
To provide our lifesaving service using volunteers wherever possible, with voluntary donations supplying the funds needed to do so.
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See how we save lives
Exercise between Scarborough D-class inshore lifeboat and lifeguards. Lifeguard supporting casualty in the water.
How we operate
We provide lifeboats; a seasonal lifeguard service; coastal safety, research and education programmes; and flood response.
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See our plans for the future
swim safe lesson in progress
Our long-term goals
By 2024, we’re aiming for a 50% reduction in drowning in the UK and Ireland, and effective drowning prevention strategies around the world.
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