Legacy fundraising – how to get involved

From training to TV adverts, there are so many ways to get involved and learn more about gifts in Wills.  Read on to find out what’s happening in September and see first-hand the power of legacy giving. 

A blonde woman wearing a blue jacket looks out to sea

1. Share our messages on social media

Things kick off from Monday 5 September, with Remember a Charity Week. The RNLI is once again joining 200 other charities to shine a light on the importance of legacy giving. 

The aim of the campaign is to emphasise the impact that leaving a gift in a Will can have. Gifts in Wills make up over 60% of the RNLI’s income. They help give our crews what they need to save lives – the gear and equipment that protects them from the elements, the training that turns volunteers into able crew members, and even the lifeboats themselves.

We’ll be sharing Remember A Charity Week messaging on our social media channels next week, so please feel free to like and share if you see it!

2. Learn new skills with our training course

And if you’re keen to grow your skills as an ambassador for our charity and learn even more about legacy giving, why not sign up to our training course. 

The course has been developed in response to feedback from volunteers and staff, with the aim of helping them learn more about gifts in Wills and start a conversation that could lead to a gift in someone’s Will. Several of our supporter and public facing teams have received training, and you can hear from some of them in the video below.  

If your team would like to get a session booked in, please email [email protected].

3. Look out for us on TV 

Our first every legacy TV advert, that premiered on screens back in February, will be returning to TV screens in the UK again this month. 

This time, you will be able to see the advert on lots of different channels including ITV, ITV Scotland, Yesterday, and several different Sky channels.

You’ll also be able to share the advert from the RNLI’s social media pages, so please follow the RNLI on Facebook, Twitter and Instagram to share it with your friends and family. 

Thank you

As you can see, there is lots happening, and we hope you can get involved in whatever way appeals to you. Gifts in Wills from our generous donors are a significant source of income for the RNLI, and without the incredible efforts of our wonderful volunteers, we wouldn’t be able to grow this income and continue saving lives at sea. So thank you for everything you do.

If you have any questions please get in touch at [email protected].