Coming soon – getting what you need to support this year’s Respect the Water campaign

You will all be familiar with our national drowning prevention campaign, Respect the Water. This year, the campaign launches to the public on Thursday 25 May. 

Respect the Water Campaign


We will be giving our staff and volunteers all they need to know about this year’s campaign and the ways everybody can play their part in preventing drowning and supporting this campaign from Thursday 18 May. This way we can make sure you have the resources you need to feel confident in sharing the messages that could help the public stay safe. A dedicated resources page will be going live in just under two weeks’ time for you.

What’s different this year?

We know that around 190 people lose their lives at the UK and Irish coast every year. Over half of them never planned to enter the water. Sudden immersion into cold water puts people at severe risk of suffering from the effects of cold water shock, which triggers the instinctive but life-threatening reaction to gasp uncontrollably and swim hard, which can quickly lead to drowning.

Previously, the campaign has focused on warning people about the dangers of the water, but this year, following feedback from our most targeted group of people 16-39 year old men and previous campaign results, we know that we need to provide memorable survival skills so that people know what to do if they find themselves in the water unexpectedly or see somebody struggling in the water.

So stay tuned to hear what single survival skill could save people from drowning.

Over the next few weeks we’ll be sharing videos and resources to help you do this. But don’t start just yet – please take the information and wait for the campaign to launch to the public on Thursday 25 May.