Where’s your fish from and why does it matter?

Our annual Fish Supper might be young, but we want to keep it going for years to come. That’s why we’re committed to supporting sustainable fishing practices. Learn more about our partnership with ethical grocers Farmdrop and a small collective of Plymouth fishermen. 
Sole of Discretion fisherman. Photo: Hal Shinnie
We’re committed to supporting sustainable fishing, like the fishermen at Sole of Discretion.

Fixing the food chain

Farmdrop have been on a mission to fix the food chain since 2012. Frustrated by seeing food sourced from miles away in supermarkets, where farmers only receive a third of the shelf price, founder Ben Pugh wanted to make a change. 

He developed a click-to-harvest model that works like this: you place an order, the farmer harvests your food, your order is packed and then it’s delivered – from farmer to your door in less than 19 hours. Their slick supply chain gives farmers and foodmakers a much better deal for their hard work, getting 70–75% of the retail price compared to the usual 25–50%. 

Farmdrop are also committed to making the planet a better place, using smaller, local producers who hold sustainable values and help keep Britain green. They use zero emission electric vans, reusable thermal packaging and source locally for the lowest food miles. 

Ventura fishing boat. Photo: Hal Shinnie

From shore to door

In the world of fish, it’s a bit more complicated than a usual harvest, because the men and women who go out to sea everyday don’t often know what they’re going to catch. Freshly caught fish from a nearby coast is the best you can eat, but it can be tricky to make sure people get the orders they’ve placed.  

Farmdrop found a tantalising simple solution: Farmdrop Fisherman. It’s a pool of independent fisherman from around the UK who venture just a few miles from the shore on small day boats and use low impact fishing methods. By bringing these fishermen together, Farmdrop can almost guarantee that between them, they’ll have the fish you ordered. 

One of their partners is Sole of Discretion, a Plymouth harbour-based collective who are committed to catching fish and shellfish with as little damage to the marine environment as possible. 

They work with boats less than 10m long, which use rod and line, nets and mid-water trawls. They can even trace your fish back to the very boat it was caught on. 

Sole of Discretion fisherman

Meet the fisherman: Graeme Searle

Graeme fishes out of Plymouth (and up and down the channel from time to time) in his boat, Emma Louise. He usually fishes by netting, using either tangle or gill nets that are fixed to the seabed. 

It’s a very low-impact method, as there are only very small numbers of discarded or immature fish caught. All species he targets are fully mature fish, which can be done by using specific size nets for different species. Graeme mostly catches turbot, brill, thornback ray (skate wing), pollock, ling, monkfish and cod. 

What do you think? Will you join us in our sustainable fishing pledge this Fish Supper? 

Inspiration from our friends at Farmdrop

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