The world of branding and digital is fast-paced. Its language evolves quickly and can be quite technical. Here’s an A-Z of some frequently used terms.
Above the fold
Above the fold refers to the upper area of a web page that is visible without a user having to scroll down.
High-impact or essential content has traditionally been placed above the fold to maximise the number of page visitors that see this content. However, as users increasingly use mobile devices and websites move towards responsive design, it is harder to establish where the fold might be. Therefore, while still a useful idea when designing layouts and structuring content, the practical relevance of the fold is in decline.
At the RNLI, we use this term in two ways:
- As a catch-all term referring to all materials needed to complete a project. Assets typically refer to text content, graphics, photos, videos, audio files and databases.
- In Sitecore, assets are containers for series of data sources that will usually be related to their parent pages.
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