Getting Started

Why a strong and consistent brand is important, and how we’re using digital channels to create remarkable experiences, in order to save more lives at sea.

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    How a strong brand helps
    The RNLI’s well respected and historic brand is one of our charity’s most valuable assets. Our brand guidelines protect this value, and the RNLI’s reputation, while giving you the creative freedom to achieve results.
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    Getting the most from digital marketing
    Digital tools and techniques mean there’s never been a more exciting time to be a marketer. From data and insight to user testing, here are some things to consider before you get stuck in.
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    Setting measurable objectives
    It’s is easier to create strong brand and digital experiences when your audience and objectives are tightly defined. Knowing what you are aiming at makes you more likely to hit the target. This makes measurable objectives incredibly important to us.
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