Brand Guidelines

The RNLI brand guidelines cover fonts, colours, tone of voice, house style, logos and logo positioning, and everything else you need to ensure you’re creating strong and consistent materials.

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    RNLI brand guidelines

    Our brand – our unique visual identity and tone of voice – is one of our most valuable assets as a charity.

    These guidelines will help you maintain and strengthen that brand. They will help our audiences identify, remember and respond to the RNLI.

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    RNLI youth brand guidelines
    These guidelines show how we, the RNLI, should communicate with our youngest supporters – children and young people up to the age of 18. Young people helped us develop these guidelines, which all our youth projects and programmes will follow.
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    RNLI house style
    As part of the RNLI brand, house style will help you write to a high standard, inspiring confidence and credibility. By following the house style you can get messages across more effectively.
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