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RNLI Creative Toolkit

The tools you need to build consistent and engaging RNLI experiences, while maintaining and strengthening our charity’s valuable brand.
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Getting started
Getting started
Why a strong and consistent brand is important, and how we’re using digital channels to create remarkable experiences, in order to save more lives at sea.
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Brand guidelines
Brand guidelines
The RNLI Brand Guidelines cover fonts, colours, tone of voice, house style, logos and logo positioning, and everything else you need to ensure you’re creating strong and consistent materials.
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Digital guidelines
Digital guidelines
See how we structure web content, and which templates and components are available to use. Plus, the user-centric principles we follow in all RNLI digital projects.
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Help and support
Help and support
Got any questions, or something not quite clear? See our glossary and FAQ below, or get in touch.
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