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Corporate partners

Together we can save lives

Come aboard! As an RNLI corporate partner, you'll help save lives in the communities that your customers and staff hold dear.

We'd love to talk to you about how we can work together – read what we can offer below, then send us a message or call 0845 122 6999 (UK) or 01 895 1846 (RoI).

Pilling Yorkshire Building Society CEO with Dave Steenvoorden, Superintendent Coxswain Humber RNLI with Humber Lifeboat Crew

Our corporate partners choose to work with the RNLI for a range of reasons, not least the opportunity to align their corporate identities with the well-known and well-loved RNLI imagery, brand and ethos. Ranked first in the Reputation Index in 2010 and 2011, and with a significant and exceptionally well established supporter base in the UK and the RoI, we are well placed to work with the corporate sector for mutual benefit, through a range of methods. 

Strategic partnerships are the ideal way to ensure we meet objectives on both sides.  To achieve this, we take a consultative approach to the development of relationships, based around the long-term needs of your business and of the RNLI. A true partnership for us is one that gives you the opportunity to meet your commercial goals and reporting requirements, while playing a key role in helping the RNLI save lives at sea.

Our volunteer lifeboat crew and lifeguards are there to save lives at sea whatever the weather, 365 days a year, 24 hours a day. We receive no UK government funding, but operate a highly professional search and rescue service that cannot do its vital work without support from donors and partners. Those we have rescued are from all parts of the UK and the RoI, in communities both coastal and inland, and the need for our services continues to increase year on year.

By working with the RNLI, you become part of the lifesaving chain that extends its reach up to 100 miles off our coastline, on the Thames and across many inland waterways, in some of the world’s most challenging waters. 

Chris Pilling Yorkshire Building Society CEO with Dave Steenvoorden, Superintendent Coxswain Humber RNLI with Humber Lifeboat Crew

​Our experienced team is here to work with you to develop a partnership tailored to the specific needs of your organisation. We recognise that there are many motivating factors for going into a partnership with a charity, so our starting point will always be to have an open discussion with you about your picture of the ideal partnership, the needs it should address, and the criteria we will jointly use to assess our collective vision of success.

There are lots of ways you could work with the RNLI, on a standalone or multi-layered basis. Some of the most popular ways in which companies work with us are charity of the year relationships, sponsorship opportunities and cause-related marketing campaigns.

We have a range of exciting opportunities for you to engage with the RNLI ethos and spirit, while gaining measurable marketing benefit and brand awareness. Some of these opportunities are ready-made, based on our previous experience of value derived by other partners, but all can be adapted to align with your consumer demographic:

  • lifeguards

  • running and challenge events

  • education

  • youth engagement

  • coastal safety

  • RNLI heritage preservation

  • Flood Rescue Team

  • casualty care training

  • crew training.

If employee retention, development, happiness or talent management form part of your goals, we will work to ensure these needs are met, in a manner that also adds meaningful value to the RNLI.

Our team will provide you with dedicated support, collaborating with RNLI colleagues from Operations, Events and Communications as needed, to ensure the professional and creative delivery of agreed partnership objectives. We have high standards of in-house legal and tax-related advisory services, and aim for maximum efficiency and accountability in all we do. 

Whether focused on business objectives (reaching a new audience, increasing sales, improving customer loyalty) or from a purely philanthropic perspective, we are ready to share the passion and Values of the RNLI with you, your staff and anyone who comes into contact with your business.

Please click on the links below to find out how these companies have developed effective partnerships with the RNLI. We would like to thank all our corporate partners who support us so generously. To find out more about how we could work together to save lives at sea, please send us a message or call 0845 122 6999 (UK) or 01 895 1846 (RoI).

Waitrose Community Matters

Thank you for all your support during our stint as one of Waitrose's Community Matters charities.

The RNLI received 35% of the votes, leading to a donation of £26,325. That's enough to cover average crew training costs for a year at an all-weather lifeboat station. Or to buy a four-wheel-drive vehicle to help RNLI lifeguards keep you safe on the beach.

Thanks once again, to everyone who voted, and to Waitrose for this vital donation.


The Recycling Factory

An environmentally friendly way to raise funds for the RNLI

Send your old, unused gadgets to The Recycling Factory, and the RNLI will receive valuable donations. You can recycle:

  • laptops
  • tablets
  • monitors
  • inkjet and toner cartridges
  • mobile phones
  • MP3 players
  • projectors
  • digital cameras
  • Freeview boxes
  • games consoles
  • satellite navigation systems. 

In 2013, with the generous support of RNLI supporters, the partnership raised more than £100,000. This year the scheme is on course to exceed this figure, adding to the partnership's already impressive running total of over £660,000 - a figure that would not be achievable without RNLI supporters everywhere. So thank you.

Be green and recycle for the RNLI

It's a simple way to raise funds for the RNLI's important lifesaving work, while also helping to protect the environment, and it couldn’t be easier to get involved.

The Recycling Factory will donate £5 for every laptop successfully recycled, up to £4.50 for every printer cartridge, and up to £30 for every mobile phone.

Taking part in the scheme comes at no cost to you as all materials are provided free of charge.

  • To recycle inkjet cartridgesdownload your freepost label here, stick it to your envelope and post your cartridges. This label can be attached to a larger envelope or small box up to 1.5kg. 
  • To recycle gadgets, contact the Recycling Factory using the details below.

The Recycling Factory

Telephone: 0800 091 0696, 8.30am-5pm, Monday-Friday

Email: rnli@trf-uk.com

Website: therecyclingfactory.com/rnli

Aberdeen Asset Management

Aberdeen Asset Management PLC is an international investment management group. Its mission is to deliver superior fund performance across diverse asset classes in which it believes it has a sustainable competitive edge. Since Aberdeen Asset Management was founded 30 years ago, it has supported the communities in which it operates and helped some worthy local, national and international charities.

The Aberdeen Asset Management Charitable Foundation

Last year marked a milestone in the group’s philanthropic activities with the launch of the Aberdeen Asset Management Charitable Foundation.  The aim of the Foundation is to expand and formalise charitable investment across the group.

The Foundation has two core focuses:

• emerging markets, reflecting its ambition to give back to those areas that are a key strategic focus of the business

• local communities – reflecting its ambition to build on the established pattern of giving to communities in which Aberdeen employees live and work.

It seeks partnerships with smaller charities, so that funds can a have a meaningful and measurable impact, and so that Aberdeen employees can use their time and skills to support the selected projects.

Aberdeen and the RNLI

The Cowes Lifeboat Station Appeal was launched in 2011 and Aberdeen Asset Management was keen to get involved, as it was already sponsor of the Cowes Week sailing regatta. 

The company funded the creation of the station’s new balcony and representatives from Aberdeen were present last July to see Her Majesty The Queen and Prince Philip officially open the new lifeboat station as part of The Queen’s extended Jubilee Tour.

Aberdeen Asset Management is sponsoring Cowes Week until 2015 and is keen to continue its support of the station and its crew wherever possible. A spokesperson said: 'The service provided by the RNLI 24 hours a day is incredibly important to all those who work and play on the water and we are very proud to support its work as part of our charitable activities and our sponsorship of Cowes Week.'

Bishop Skinner Marine


Bishop Skinner Marine is proud to be the only insurance broker working in partnership with the RNLI and the RYA, providing boat and travel insurance to our members.

Bishop Skinner also donates 2.5% of members' premiums to the RNLI, which has helped raise over £600,000 since 1999 to help fund our lifesaving work.

98%* of Bishop Skinner Marine clients recommend them to friends and colleagues for boat insurance.

10%** discount for RNLI Offshore members on most boats

Features and benefits include:

• discounts** on most policies for RNLI Offshore and RYA members

• discounts** for RYA qualifications

• immediate cover with policies underwritten by major UK insurers

• £3M third party cover

• up to 25% no claims bonus

• 7-day claims helpline

• legal protection option

• personal attention to detail at all times

• fast and efficient claims service

To find out more and for a free no-obligation quotation, visit bishopskinner.com or call 0800 783 8057.

Going on your hols?

RNLI Offshore members can now also enjoy travel insurance designed with sailors in mind. Get a free no-obligation quote here.

About Bishop Skinner Marine

As a boat insurance specialist, Bishop Skinner has been providing clients with expert advice and innovative insurance solutions for over 40 years. Its dedicated team know the risks associated with this diverse and sometimes complex sector.

*Client satisfaction survey May 2012. 754 of 775 total responses

** See terms and conditions here

Cottages4you and Hoseasons Holidays

If so, cottages4you and Hoseasons Holidays are offering RNLI supporters a 5% discount on stays in their holiday homes around the UK, Republic of Ireland, France and Italy, as well as at their holiday parks and on activity breaks. 

What’s more, for every booking made by a supporter, cottages4you will pay at least 5% in support of the RNLI. 

So whatever you are looking for, cottages4you and Hoseasons have thousands of quality holiday options for you to choose from.

Browse holiday options



Fred. Olsen Cruise Lines

Fred. Olsen Cruise Lines has been a corporate supporter of the RNLI for over 40 years. An RNLI volunteer, Howard Bell (and his wife, Poppy) started fundraising onboard the cruise ships in the 1960s and the relationship has grown since then.

Through the wonderful and continued support of the Fred. Olsen passengers and crews, they have have funded several inshore lifeboats. The last B-774 Braemar, which went on service in 2001, bought three mobile training units, kitted out three seminar rooms at RNLI College and raised the funds for the development of the Atlantic 85 DODO (drive-on-drive-off) trolleys, in addition to funding three trolleys at Mudeford, Cullercoats and Criccieth.

In 2009, a further £91,000 was raised, helping them reach their latest target of £150,000 to fund the new Atlantic 85 lifeboat for Kyle of Lochalsh, which went on service in 2011.

Fred. Olsen Cruise Lines pride themselves on providing a very personal service on their four distinctive vessels: Braemar, Black Watch, Boudicca and Balmoral. So just remember, you can enjoy a relaxing cruise and help fundraise for the RNLI at the same time.

Rachael Jackson, Public Relations Manager for Fred. Olsen Cruise Lines, comments: 'Fundraising for the RNLI has become an institution on all our ships, and it is very rewarding to know that the generosity of our passengers and crew has achieved so much this year.'

For further information on Fred. Olsen Cruise Lines, visit fredolsencruises.com.


Giveacar is a UK based fundraising organisation that specialises in auctioning or scrapping old cars for charitable causes throughout the world, including the RNLI.

They provide a FREE service which is available throughout the UK, and can work with you hand-in-hand in the following ways:

  • They can arrange the collection of the vehicle;

  • Depending on its age and condition, they can either send it for environmentally safe disposal and recycling at an Authorised Treatment Facility, or to a salvage auction;

This means that 70% of all recycling or auction revenue will be paid in support of the RNLI for each car that is recycled or sold by GiveaCar

To arrange collection of a car, visit Giveacar.co.uk or call 020 0011 1664, quoting RNLI as your preferred charity.

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