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Corporate partners

Together we can save lives

Come aboard! As an RNLI corporate partner, you'll help save lives in the communities that your customers and staff hold dear.

We'd love to talk to you about how we can work together – read what we can offer below, then send us a message or call 0845 122 6999 (UK) or 01 895 1846 (RoI).

Pilling Yorkshire Building Society CEO with Dave Steenvoorden, Superintendent Coxswain Humber RNLI with Humber Lifeboat Crew

Our corporate partners choose to work with the RNLI for a range of reasons, not least the opportunity to align their corporate identities with the well-known and well-loved RNLI imagery, brand and ethos. With a significant and exceptionally well established supporter base in the UK and Republic of Ireland (RoI), we are well placed to work with the corporate sector for mutual benefit, through a range of methods. 

Strategic partnerships are the ideal way to ensure we meet objectives on both sides.  To achieve this, we take a consultative approach to the development of relationships, based around the long-term needs of your business and of the RNLI. A true partnership for us is one that gives you the opportunity to meet your commercial goals and reporting requirements, while playing a key role in helping the RNLI save lives at sea.

Our volunteer lifeboat crew and lifeguards are there to save lives at sea whatever the weather, 365 days a year, 24 hours a day. We receive no UK government funding, but operate a highly professional search and rescue service that cannot do its vital work without support from donors and partners. Those we have rescued are from all parts of the UK and the RoI, in communities both coastal and inland, and the need for our services continues to increase year on year.

By working with the RNLI, you become part of the lifesaving chain that extends its reach up to 100 nautical miles off our coastline, on the Thames and across many inland waterways, in some of the world's most challenging waters. 

Chris Pilling Yorkshire Building Society CEO with Dave Steenvoorden, Superintendent Coxswain Humber RNLI with Humber Lifeboat Crew

​Our experienced team is here to work with you to develop a partnership tailored to the specific needs of your organisation. We recognise that there are many motivating factors for going into a partnership with a charity, so our starting point will always be to have an open discussion with you about your picture of the ideal partnership, the needs it should address, and the criteria we will jointly use to assess our collective vision of success.

There are lots of ways you could work with the RNLI, on a standalone or multi-layered basis. Some of the most popular ways in which companies work with us are charity of the year relationships, sponsorship opportunities and cause-related marketing campaigns.

We have a range of exciting opportunities for you to engage with the RNLI ethos and spirit, while gaining measurable marketing benefit and brand awareness. Some of these opportunities are ready-made, based on our previous experience of value derived by other partners, but all can be adapted to align with your consumer demographic:

  • lifeguards

  • running and challenge events

  • education

  • youth engagement

  • coastal safety

  • RNLI heritage preservation

  • Flood Rescue Team

  • casualty care training

  • crew training.

If employee retention, development, happiness or talent management form part of your goals, we will work to ensure these needs are met, in a manner that also adds meaningful value to the RNLI.

Our team will provide you with dedicated support, collaborating with RNLI colleagues from Operations, Events and Communications as needed, to ensure the professional and creative delivery of agreed partnership objectives. We have high standards of in-house legal and tax-related advisory services, and aim for maximum efficiency and accountability in all we do. 

Whether focused on business objectives (reaching a new audience, increasing sales, improving customer loyalty) or from a purely philanthropic perspective, we are ready to share the passion and Values of the RNLI with you, your staff and anyone who comes into contact with your business.

Please click on the links below to find out how these companies have developed effective partnerships with the RNLI. We would like to thank all our corporate partners who support us so generously. To find out more about how we could work together to save lives at sea, please send us a message or call 0845 122 6999 (UK) or 01 895 1846 (RoI).


The RNLI is excited to announce our new partnership with SurveyMonkey Contribute. Sign up to be a panel member on Contribute and you will receive surveys from SurveyMonkey customers who need your opinion. For every survey you take, SurveyMonkey will donate 50p to the RNLI and you'll get a chance to win £50 in an instant win game.

Sign up here!  

Recycle for the RNLI

We are pleased to announce our new recycling partner: Recycle4Charity.

Anyone can recycle old inkjet cartridges and mobile phones through Recycle4Charity to help raise RNLI funds. They’ll take all types of mobile and most inkjet cartridges. Check out the website for the full list.

It’s quick and easy to set up an account using the link below. Your Community Fundraising Manager will also be sending out full instructions and further information shortly. Please contact them directly if you have any enquiries.

Set up your account now.

Thank you for your on-going support.

Fred. Olsen Cruise Lines

Fred. Olsen Cruise Lines has been a corporate supporter of the RNLI for over 40 years. An RNLI volunteer, Howard Bell (and his wife, Poppy) started fundraising onboard the cruise ships in the 1960s and the relationship has grown since then.

Through the wonderful and continued support of the Fred. Olsen passengers and crews, they have have funded several inshore lifeboats. The last B-774 Braemar, which went on service in 2001, bought three mobile training units, kitted out three seminar rooms at RNLI College and raised the funds for the development of the Atlantic 85 DODO (drive-on-drive-off) trolleys, in addition to funding three trolleys at Mudeford, Cullercoats and Criccieth.

In 2009, a further £91,000 was raised, helping them reach their latest target of £150,000 to fund the new Atlantic 85 lifeboat for Kyle of Lochalsh, which went on service in 2011.

Fred. Olsen Cruise Lines pride themselves on providing a very personal service on their four distinctive vessels: Braemar, Black Watch, Boudicca and Balmoral. So just remember, you can enjoy a relaxing cruise and help fundraise for the RNLI at the same time.

Rachael Jackson, Public Relations Manager for Fred. Olsen Cruise Lines, comments: 'Fundraising for the RNLI has become an institution on all our ships, and it is very rewarding to know that the generosity of our passengers and crew has achieved so much this year.'

For further information on Fred. Olsen Cruise Lines, visit fredolsencruises.com.


Giveacar is a UK based fundraising organisation that specialises in auctioning or scrapping old cars for charitable causes throughout the world, including the RNLI.

They provide a FREE service which is available throughout the UK, and can work with you hand-in-hand in the following ways:

  • They can arrange the collection of the vehicle;

  • Depending on its age and condition, they can either send it for environmentally safe disposal and recycling at an Authorised Treatment Facility, or to a salvage auction;

This means that 70% of all recycling or auction revenue will be paid in support of the RNLI for each car that is recycled or sold by GiveaCar

To arrange collection of a car, visit Giveacar.co.uk or call 020 0011 1664, quoting RNLI as your preferred charity.

Local Community Recycling

RNLI Textile Collection Scheme - Turn unwanted items into lifesaving essentials

We currently buy over 2 million tonnes of new clothing and textiles every year in the UK, and according to DEFRA it is the UK’s fastest growing household waste stream. At the same time we are dumping over 1 million tonnes of used textiles in the bin and collecting only about 550,000 tonnes for re-use and recycling annually.

The RNLI and Local Community Recycling Services Limited (LCRSL) are working together to collect unwanted clothing and textiles in order to generate vital funds that help to support our volunteer crews and lifeguards as well as reduce the amount of waste going into landfill.

LCRSL are the only commercial company authorised to make doorstep textile collections on behalf of the RNLI. They regularly post thousands of collection bags to homes across all areas of the UK. (You will know they are collecting on behalf of RNLI because the bag displays our logo - please be sure to only use our authorised bags) All you need to do is drop any unwanted textiles, clothing, bags or shoes into the donation bags and leave them on the roadside on collection day stated on the bag.

Each year the money raised helps are volunteer crews and lifeguards save lives at sea. However, charities and legitimate collection companies are under threat from bogus collectors who want to take advantage of their good name by posing as genuine collectors.

If you are unsure as to whether an RNLI bag is genuine please call LCRSL helpline about this or any other queries you may have on 0845 074 0603 – calls are charged at standard rate.

For further information:

RNLI FAQs about textile collections

Institute of Fundraising House to House Collections Guidance

Local Community Recycling Services Limited


The Lifeboat Fund

The Lifeboat Fund is proud to be the single largest regular contributor to the Royal National Lifeboat Institution, the charity that saves lives at sea.

The Lifeboat Fund is an official charity of the Civil Service, the Royal Mail and British Telecom.  It raises funds through donations from both serving and retired employees and from legacies.  Civil servants across the UK organise fundraising collections and promote the lifesaving work of the RNLI.

The Communications and Public Service Lifeboat Fund (The Lifeboat Fund for short) was formed in 1866 by civil servants who wanted to donate.  Now, in the 21st Century, its mission continues.  All money raised by The Fund goes directly to support the RNLI.  Since it was formed, The Lifeboat Fund has provided the RNLI with 52 new lifeboats – which have saved over 4,700 lives – as well as lots of other assistance. 

Back in 1866, a group of civil servants met and determined to present a lifeboat to the RNLI.  They issued an appeal to government offices asking for a total of £300.  Within the year, they had raised it, and bought the lifeboat, “Civil Service” – propelled by 10 oars, and saving 122 lives and three vessels in her 12 years of service.  The committee then founded The Lifeboat Fund, which has supported the RNLI for 145 years.

Visit The Lifeboat Fund's website for further information or to donate.

The Communications and Public Service Lifeboat Fund (The Lifeboat Fund for short);  Registered charity numbers: 248421 (England and Wales) and SC041904 (Scotland); Patron – HRH The Duke of Kent



Sponsorship of RNLI flood rescue team.

Toolstation, a leading UK supplier of tools and fixings and part of the Travis Perkins Group, has partnered with the RNLI to support the Charity’s Flood Rescue Team since 2010. The RNLI Flood Rescue Team (FRT) is made up of volunteer lifeboat crew members and operational RNLI staff who are specially trained to provide emergency search and rescue services in the event of inland flooding.

With ongoing incidences of extreme weather, the services of the FRT are being called on more and more. The team played a key role during the Cumbria floods in the winter of 2009, for instance, where they helped rescue more than 200 people.

'Toolstation is enjoying exceptional success across the UK and we were keen to become involved in something that offered national benefit,' says Managing Director Neil Carroll. 'Through fundraising and other activities, many of our staff have now worked with members of the FRT and we have very much been made to feel as though we are part of the Team ourselves.’

The sponsorship agreement includes direct financial support of £30,000 per year, as well as extra funding from the sale of merchandise at Toolstation’s 100+ UK branches. In addition, Toolstation employees raise more money every year through SOS Day and a variety of other fundraising events.



Williamson Fine Teas

The deliciously refreshing tea is now aiming to raise over £200,000 a year to help train and equip the RNLI's brave volunteer crew. Look out for the new, bold orange 80 tea bag boxes in selected Waitrose, Tesco and Asda stores nationwide where 7p from each pack sold will go directly to the RNLI. Furthermore it's sold at all RNLI shops and through the RNLI online shop rnlishop.org.uk where all profits go to the RNLI. This offers tea lovers across the country the unique opportunity to enjoy a quality cup of Kenyan black tea, while helping save lives at sea.

Produced by Williamson Tea, a family owned business with over 140 years of tea expertise, Lifeboat Tea has had a long-standing association with the RNLI: ‘We’ve been associated with the RNLI for the past 20 years and have raised well over £100,000 for the charity to date,’ says Williamson Tea Managing Director Philip Magor. ‘Now we are looking to double this figure annually with the re-launch of Lifeboat Tea to help the RNLI continue in its invaluable and voluntary service of saving lives at sea.’

Lifeboat Tea first originated when a sailor and his crew were caught in a violent storm during the tragic Fastnet race in 1979. All crew members were rescued from their sinking boat by the RNLI and Lifeboat Tea was set up to mark their gratitude and to raise money for their life savers.

Find out more about Lifeboat Tea at www.lifeboattea.co.uk.



Right behind the RNLI

The Royal National Lifeboat Institution (RNLI) corporate partnership with Yamaha will jointly promote the charity’s fundraising efforts while offering benefits to customers of Yamaha.

Every purchaser of a new Yamaha outboard engine, from the smallest F2.5 to the powerful F350, V8 will receive 12 months free RNLI Offshore membership worth £68, while supporting the RNLI at the same time. Members receive free RNLI publications including The Lifeboat, RNLI Compass and Offshore for those who actively enjoy the sea. Other benefits include free sea safety advice and product discounts, an RNLI membership card giving access to the RNLI’s College in Poole and the opportunity to attend the RNLI’s Annual Presentation of Awards.

The new partnership is a natural progression of the existing supply relationship between Yamaha and the RNLI. The charity has been using Yamaha outboards on various rescue craft for over 15 years.

David Pougher, Divisional Manager of Yamaha UK Marine Division said: ‘It’s great to be able to give something back to the RNLI while at the same time offering a benefit to our customers with this free membership package. As boaters we all rely on the fact that the RNLI will come to our aid if required when at sea, even in treacherous weather conditions, and this partnership will help support the RNLI and its fundraising activities.


Yorkshire Building Society

Humber RNLI with Yorkshire Building Society Chief Executive Chris Pilling celebrating our Charity of the Year partnership. Photo: Doug Jackson

Charity of the Year

The Yorkshire Building Society Group (YBS) has chosen to extend its partnership with the RNLI as its Charity of the Year

Throughout this year, all Chelsea, Yorkshire, Barnsley, and Norwich and Peterborough Building Society branches will be holding fundraising activities and selling RNLI items in store. Not only will they be raising essential lifesaving funds, but also distributing our coastal safety advice to thousands of people. 

An award-winning lifesaving partnership

In 2012 Yorkshire Building Society and Yorkshire Building Society Charitable Foundation raised an astounding £200,000 for the RNLI through this campaign. 

Thanks to the hard work and dedication of all employees and members, great customer support, and a significant contribution from the Yorkshire Building Society Charitable Foundation, the building society doubled its £100,000 target and set its own national fundraising record.We awarded Yorkshire Building Society the RNLI Corporate Supporter Award 2012

In recognition of this amazing achievement, we awarded Yorkshire Building Society the RNLI Corporate Supporter Award 2012, which was officially presented to the building society at our annual awards ceremony in May.

YBS Chief Executive, Chris Pilling, said:

'The service the RNLI provides at sea and inland is truly invaluable so I am proud that we are able to show our support once again for this charity. 

'I hope all our customers and members of the public who supported our fundraising campaign last year will help us push on to make a really fantastic donation to the RNLI at the end of 2013.' 

Support the RNLI at your local branch

Yorkshire Building Society logoYorkshire Building Society, which includes the Chelsea, Barnsley, and Norwich and Peterborough (N&P) building societies, is the UK’s second largest building society.

Involvement with and support of local communities throughout the UK is just as important as providing good quality savings, mortgage products and excellent customer service.

Together let's make 2013 just as successful as last year. Please support the RNLI through your local branch. Thank you. 



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